In November, Steve competed in his first racquetball tournament in more than 30 years. This year's NJ Open Tournament was held in Woodbridge, NJ. This is Steve's video blog report on that competition.
Wednesday, December 26, 2007
Monday, December 17, 2007
Professional Podcasts is featured in Red Cross Power of Two Newsletter
Power of Two Newsletter
We're honored and flattered to be featured in the "Power of Two" newsletter. We look forward to working with the American Red Cross, and we urge everyone to keep them in mind, especially at the holiday season, when blood donations and contributions slow down and, but the need for ARC services does not.
We're honored and flattered to be featured in the "Power of Two" newsletter. We look forward to working with the American Red Cross, and we urge everyone to keep them in mind, especially at the holiday season, when blood donations and contributions slow down and, but the need for ARC services does not.
Tuesday, December 11, 2007
High-Performance Senior Sales Leader, Philadelphia-Based Todd Cohen, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
CHERRY HILL, NJ – December 11, 2007 – Todd Cohen, a Philadelphia-based expert in building, developing, and growing sales teams in companies so that they can achieve significant improvement in their performance, has added audio podcasts to his popular ToddCohen.com website. The "Todd Cohen Sales Leader Podcast," brings listeners a personal perspective on Todd's philosophy and approach to effective sales management and training.
The first two podcasts in the series, a two-part conversation, "Talking Sales," are available for free download from the website. Each of the first two programs is about 12 minutes long. New podcasts will be added to the library approximately every two weeks. There is no charge to download or listen to the "Todd Cohen Sales Leader Podcasts."
Website visitors can also choose to be notified automatically when new episodes become available, and owners of the popular Apple iPod media players can download Todd's podcasts through the Apple iTunes Music Store.
The "Todd Cohen Sales Leader Podcasts" are being produced by Professional Podcasts LLC of Cherry Hill, the leading producer of business audio and video podcasts.
“On my website and my blog about effective sales, I engage in tightly focused, productive conversations with people interested in developing and applying effective sales techniques and work habits,” said Todd Cohen. “Podcasting is a communications channel that enhances and expands my outreach effort. Podcasts are especially effective for sales training and coaching, because many sales professionals are on the road and need useful advice and mentoring in a portable audio format available when they are available to listen.”
Listeners to the Todd Cohen Sales Leader Podcast are invited to share comments and reactions with Todd, either via email, the ToddCohen Blog (www.toddcohen.com/blog) or as an audio comment or question that may be incorporated into future podcasts.
“As an effective sales leader and team coach, Todd recognizes that he can extend the reach of his training and management expertise to a global audience by delivering podcasts that his clients and the entire community of sales practitioners can download and take with them,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Todd has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
In addition to Todd’s website, the podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). To subscribe, users can visit the subscription “feed” for the podcasts at
http://feeds.feedburner.com/ToddCohenSalesLeaderPodcasts
and follow one of the series of options presented for subscribing to the series.
Podcast listeners using Apple iPods can also subscribe to the podcast programs through the Apple iTunes Music Store at
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269675599
or by entering this link in your web browser:
http://www.itunes.com/podcast?id=269675599
About Podcasting
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Todd Cohen
Todd Cohen is a high-energy, high-performance sales leader. Since he began his career in 1984, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd’s successful career has progressed from proven individual contributor and repeat President’s Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for LexisNexis.
Todd is especially skilled at building high performance sales teams that produce outstanding results. He has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations. His exceptional ability to train, develop, and coach sales professionals has been recognized and commended by both management and associates.
For Todd, the success of a sales team depends on having the right people, thinking and working collaboratively, and consistently doing the right activities. Todd views Customer Relationship Management (CRM) systems as an essential catalyst for driving and measuring the right activities through consistent sales metrics, and he has successfully implemented four CRM systems. Yet technology and measurement is nothing without hiring the right people and cultivating the skills, competencies and work habits they need to be successful.
Todd is a dynamic and engaging public speaker who has spoken extensively on consultative selling, cold calling, and using increased sales activities to drive increased sales. At LexisNexis, he was a sought-after educator for Miller Heiman Strategic Selling®. Todd believes that “everyone is in sales,” and he particularly enjoys working with “non-traditional sales people” to help them understand how to sell successfully.
Todd is passionate about the value of early and continuous training, and he is trained in the most successful and classic sales methodologies, including SPIN® Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership through Quality. Todd holds a Bachelors Degree in Business Administration from Temple University. He is a member of the American Society for Training and Development and is active in the American Cancer Society as well as several other charitable organizations.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, the Urban Land Institute, the River Communications Group, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Todd Cohen is available to speak about how he is integrating podcasting into his sales training, coaching, and mentoring activities, and to speak about a wide range of effective sales topics.
Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Todd Cohen Sales Leader Podcasts are available on CD on request.
To arrange to speak with Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
CHERRY HILL, NJ – December 11, 2007 – Todd Cohen, a Philadelphia-based expert in building, developing, and growing sales teams in companies so that they can achieve significant improvement in their performance, has added audio podcasts to his popular ToddCohen.com website. The "Todd Cohen Sales Leader Podcast," brings listeners a personal perspective on Todd's philosophy and approach to effective sales management and training.
The first two podcasts in the series, a two-part conversation, "Talking Sales," are available for free download from the website. Each of the first two programs is about 12 minutes long. New podcasts will be added to the library approximately every two weeks. There is no charge to download or listen to the "Todd Cohen Sales Leader Podcasts."
Website visitors can also choose to be notified automatically when new episodes become available, and owners of the popular Apple iPod media players can download Todd's podcasts through the Apple iTunes Music Store.
The "Todd Cohen Sales Leader Podcasts" are being produced by Professional Podcasts LLC of Cherry Hill, the leading producer of business audio and video podcasts.
“On my website and my blog about effective sales, I engage in tightly focused, productive conversations with people interested in developing and applying effective sales techniques and work habits,” said Todd Cohen. “Podcasting is a communications channel that enhances and expands my outreach effort. Podcasts are especially effective for sales training and coaching, because many sales professionals are on the road and need useful advice and mentoring in a portable audio format available when they are available to listen.”
Listeners to the Todd Cohen Sales Leader Podcast are invited to share comments and reactions with Todd, either via email, the ToddCohen Blog (www.toddcohen.com/blog) or as an audio comment or question that may be incorporated into future podcasts.
“As an effective sales leader and team coach, Todd recognizes that he can extend the reach of his training and management expertise to a global audience by delivering podcasts that his clients and the entire community of sales practitioners can download and take with them,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Todd has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
In addition to Todd’s website, the podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). To subscribe, users can visit the subscription “feed” for the podcasts at
http://feeds.feedburner.com/ToddCohenSalesLeaderPodcasts
and follow one of the series of options presented for subscribing to the series.
Podcast listeners using Apple iPods can also subscribe to the podcast programs through the Apple iTunes Music Store at
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269675599
or by entering this link in your web browser:
http://www.itunes.com/podcast?id=269675599
About Podcasting
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Todd Cohen
Todd Cohen is a high-energy, high-performance sales leader. Since he began his career in 1984, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd’s successful career has progressed from proven individual contributor and repeat President’s Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for LexisNexis.
Todd is especially skilled at building high performance sales teams that produce outstanding results. He has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations. His exceptional ability to train, develop, and coach sales professionals has been recognized and commended by both management and associates.
For Todd, the success of a sales team depends on having the right people, thinking and working collaboratively, and consistently doing the right activities. Todd views Customer Relationship Management (CRM) systems as an essential catalyst for driving and measuring the right activities through consistent sales metrics, and he has successfully implemented four CRM systems. Yet technology and measurement is nothing without hiring the right people and cultivating the skills, competencies and work habits they need to be successful.
Todd is a dynamic and engaging public speaker who has spoken extensively on consultative selling, cold calling, and using increased sales activities to drive increased sales. At LexisNexis, he was a sought-after educator for Miller Heiman Strategic Selling®. Todd believes that “everyone is in sales,” and he particularly enjoys working with “non-traditional sales people” to help them understand how to sell successfully.
Todd is passionate about the value of early and continuous training, and he is trained in the most successful and classic sales methodologies, including SPIN® Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership through Quality. Todd holds a Bachelors Degree in Business Administration from Temple University. He is a member of the American Society for Training and Development and is active in the American Cancer Society as well as several other charitable organizations.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, the Urban Land Institute, the River Communications Group, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Todd Cohen is available to speak about how he is integrating podcasting into his sales training, coaching, and mentoring activities, and to speak about a wide range of effective sales topics.
Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Todd Cohen Sales Leader Podcasts are available on CD on request.
To arrange to speak with Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
Friday, December 07, 2007
ACE USA Launches Podcast to Address the Evolving Defense Base Act (DBA) Workers Compensation Arena
PHILADELPHIA--(BUSINESS WIRE)--ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, today announced that it has launched an audio podcast, or Internet-distributed program, on the applicable insurance coverages and risk management solutions that are available to contractors seeking to provide a responsive, comprehensive approach when bidding on work in Iraq and other DBA-mandatory locales. The podcast features an insightful discussion by William House, Senior Vice President of ACE Foreign Casualty, part of ACE Global Underwriting Group, on the risk management considerations that contractors and risk managers face in connection with managing contractor risk in war zones and overseas hot spots and steps employers can take to mitigate these risks.
In the discussion, Mr. House explores the multiple challenges and considerations facing today's contractors and their employees before they even begin working on overseas contracts that are authorized, approved or financed by the U.S. government, or its agencies, and the need to secure DBA workers compensation insurance. Selecting a carrier who can address the inherent risks of operating in these overseas hot spots and advise on the steps employers can take to prepare their employees who are working overseas—as well as offer global risk management and coverage capabilities—is key to supporting the unique needs of prime and sub-contractors doing business outside of the U.S.
“When awarded a contract, contractors must act quickly to secure DBA coverage. ACE USA is committed to providing the centralized, responsive, risk management approach to help them manage risk and make informed decisions when weighing these business opportunities,” said Mr. House. “ACE USA has a highly experienced global network that combines underwriting, risk management and claims expertise in managing the risks associated with doing business in Iraq and elsewhere overseas. In addition, for claims reporting purposes, ACE USA uses a program, e-risk MANAGERSM, offered by ESIS, Inc., (“ESIS®”) ACE USA’s risk management services division, that makes reporting a claim anywhere in the world much easier through the use of a web-based portal.”
The podcast, one of an occasional series of audio podcasts that ACE USA has launched on selected risk management topics, examines what is typically covered under the DBA Workers Compensation program, the services provided by ACE relating to this coverage, and how ACE addresses claims reporting and claims handling.
“For employers seeking to mitigate these overseas risks for their employees,” Mr. House refers to an “overseas management toolkit,” with the end goal of keeping employees as safe as possible in a high-risk environment, while also protecting the business investment. Doing so requires a company to do more than secure coverage from a DBA policy. “It’s important to address these risks on two fronts, by arming employees with the information they need to stay safe and provide the knowledgeable, in-country assistance he or she may need. Working with a carrier such as ACE USA who can offer a centralized claims unit staffed by an experienced team of claims professionals with specialized DBA knowledge can provide a streamlined, solutions-focused approach,” said Mr. House.
To access the ACE Global Underwriting Group – Foreign Casualty podcast audio program (approximately 15 minutes in length), please visit www.ace-ina.com/podcasts. The material presented in the podcast is not intended to provide legal or other expert advice. It is presented for general information only. Listeners of this podcast should consult knowledgeable legal counsel or other experts with any questions. The above is only a summary; please see actual policies for terms and conditions.
ACE Global Underwriting Group specializes in global programs and specialty coverages and provides comprehensive risk management programs and services for a diverse market of mid- to large-size U.S.-based companies, not-for-profit and government entities. For more information please visit: www.aceadvantage.com.
ACE USA is the U.S.-based retail operating division of the ACE Group of Companies, headed by ACE Limited (NYSE:ACE), and is rated A+ (Superior) by A.M. Best Company and A+ (Strong) by Standard & Poor’s. ACE USA, through its underwriting companies, provides insurance products and services throughout the U.S. Additional information on ACE USA and its products and services can be found at www.ace-ina.com. The ACE Group of Companies provides insurance and reinsurance for a diverse group of clients around the world.
Contacts
ACE North America Communications
Carla Ferrara, 215-640-4744
carla.ferrara@ace-ina.com
In the discussion, Mr. House explores the multiple challenges and considerations facing today's contractors and their employees before they even begin working on overseas contracts that are authorized, approved or financed by the U.S. government, or its agencies, and the need to secure DBA workers compensation insurance. Selecting a carrier who can address the inherent risks of operating in these overseas hot spots and advise on the steps employers can take to prepare their employees who are working overseas—as well as offer global risk management and coverage capabilities—is key to supporting the unique needs of prime and sub-contractors doing business outside of the U.S.
“When awarded a contract, contractors must act quickly to secure DBA coverage. ACE USA is committed to providing the centralized, responsive, risk management approach to help them manage risk and make informed decisions when weighing these business opportunities,” said Mr. House. “ACE USA has a highly experienced global network that combines underwriting, risk management and claims expertise in managing the risks associated with doing business in Iraq and elsewhere overseas. In addition, for claims reporting purposes, ACE USA uses a program, e-risk MANAGERSM, offered by ESIS, Inc., (“ESIS®”) ACE USA’s risk management services division, that makes reporting a claim anywhere in the world much easier through the use of a web-based portal.”
The podcast, one of an occasional series of audio podcasts that ACE USA has launched on selected risk management topics, examines what is typically covered under the DBA Workers Compensation program, the services provided by ACE relating to this coverage, and how ACE addresses claims reporting and claims handling.
“For employers seeking to mitigate these overseas risks for their employees,” Mr. House refers to an “overseas management toolkit,” with the end goal of keeping employees as safe as possible in a high-risk environment, while also protecting the business investment. Doing so requires a company to do more than secure coverage from a DBA policy. “It’s important to address these risks on two fronts, by arming employees with the information they need to stay safe and provide the knowledgeable, in-country assistance he or she may need. Working with a carrier such as ACE USA who can offer a centralized claims unit staffed by an experienced team of claims professionals with specialized DBA knowledge can provide a streamlined, solutions-focused approach,” said Mr. House.
To access the ACE Global Underwriting Group – Foreign Casualty podcast audio program (approximately 15 minutes in length), please visit www.ace-ina.com/podcasts. The material presented in the podcast is not intended to provide legal or other expert advice. It is presented for general information only. Listeners of this podcast should consult knowledgeable legal counsel or other experts with any questions. The above is only a summary; please see actual policies for terms and conditions.
ACE Global Underwriting Group specializes in global programs and specialty coverages and provides comprehensive risk management programs and services for a diverse market of mid- to large-size U.S.-based companies, not-for-profit and government entities. For more information please visit: www.aceadvantage.com.
ACE USA is the U.S.-based retail operating division of the ACE Group of Companies, headed by ACE Limited (NYSE:ACE), and is rated A+ (Superior) by A.M. Best Company and A+ (Strong) by Standard & Poor’s. ACE USA, through its underwriting companies, provides insurance products and services throughout the U.S. Additional information on ACE USA and its products and services can be found at www.ace-ina.com. The ACE Group of Companies provides insurance and reinsurance for a diverse group of clients around the world.
Contacts
ACE North America Communications
Carla Ferrara, 215-640-4744
carla.ferrara@ace-ina.com
Wednesday, December 05, 2007
River Communications Group Video Pod #1: Web 2.0 with Brian Crooks, Avenue A|Razorfish
The River Communications Group presents a discussion of Web 2.0 with Brian Crooks, executive creative director in the Philadelphia office of Avenue A|Razorfish, recorded November 8, 2007 at the Merrill Lynch Conference Center in Pennington, NJ, by Professional Podcasts LLC of Cherry Hill, NJ,
The program runs about 1 hour 10 minutes.
The program runs about 1 hour 10 minutes.
Friday, November 30, 2007
New Podcast from ESIS Offers Insight on Best Practices for Designing a Global Claims Management Program
PHILADELPHIA--(BUSINESS WIRE)--ESIS, Inc., (“ESIS®”) a risk management services company of ACE USA, today announced that it has launched an audio podcast, or Internet-distributed program, on the best practices and considerations for designing a global claims risk management program. The podcast features a thought-provoking discussion by Steven Lulewicz, Assistant Vice President of ESIS® Global Claims Operations, who oversees ESIS’ centrally-managed international network of claims professionals in providing integrated and customized programs to enable risk managers to meet each customer’s needs and high performance standards.
In the discussion, Mr. Lulewicz explores the growing market need for organizations operating in the global arena and the multiple challenges and considerations facing today's companies when choosing the right partner to provide comprehensive claim management services. From a market demand standpoint, the concept of claims management via a Third Party Administrator (TPA) outside the U.S. was not previously an option. “With the expansion of businesses of all sizes into the global marketplace, through acquisitions, global partnerships, and even the Internet, global insurance and risk managers sometimes find themselves in unfamiliar territory,” said Mr. Lulewicz. “As a result, companies and organizations that could potentially use the services of a TPA have challenged the market to provide alternatives to the traditional claims management approach.”
The podcast, one of an occasional series of audio podcasts that ACE USA has launched on selected risk management topics, examines the options available for companies and organizations that may wish to use the services of a TPA and the growing need for alternative claim management options that have not been generally available other than by purchase of a policy to cover risks managed by the insurer. In addition, Mr. Lulewicz also provides recommendations in developing an effective Global Claims Management Program, how technology supports these efforts, and shares an example of how a successful program structure would work.
“A disciplined approach based on three key principles is critical to effective global claims management,” added Mr. Lulewicz. “ESIS can provide innovation and efficiency. By introducing our highly-customized proprietary network for global claims we create efficiencies that save time and money—savings that we pass on to our clients. ESIS also offers dedication and sophistication through application of best claims practices and global claims management through our Global RiskAdvantage® system, where clients can access consolidated global claims information that is updated on a daily basis. This is important to today’s risk managers who are strategic in their thinking and constantly looking for new solutions.”
To access the ESIS Global Claims Management podcast audio program (approximately 14 minutes in length), please visit www.ace-ina.com/podcasts. The material presented in the podcast is not intended to provide legal or other expert advice. It is presented for general information only. Listeners of this podcast should consult knowledgeable legal counsel or other experts with any questions. The above is only a summary; please see actual contracts for terms and conditions.
Organized in 1953, ESIS, Inc. (ESIS) provides sophisticated risk management services designed to help reduce our clients’ total cost of loss. ESIS takes a holistic approach that blends people, process and technology to offer programs that are customized to meet each client’s needs. ESIS is part of ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, headed by ACE Limited (NYSE:ACE). ACE USA is rated A+ (Superior) by A.M. Best Company and A+ (Strong) by Standard & Poor’s. ACE USA, through its underwriting companies, provides insurance products and services throughout the U.S. Additional information about ACE USA and its products and services can be found at www.ace-ina.com. Additional information about ESIS, Inc. and its products and services can be found at www.esis.com. The ACE Group of Companies provides insurance and reinsurance for a diverse group of clients around the world.
Contacts
ACE North America Communications
Carla Ferrara, 215-640-4744
carla.ferrara@ace-ina.com
Tuesday, November 20, 2007
NEWS RELEASE: Urban Land Institute's Philadelphia Region Produces Video Podcasts With Cherry Hill-Based Professional Podcasts LLC
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
Susan Baltake, Urban Land Institute
+1 (856) 428-8547 or Susan.baltake@uli.org
Urban Land Institute’s Philadelphia Region Produces Video Podcasts
With Cherry Hill-Based Professional Podcasts LLC
CHERRY HILL, NJ – November 13, 2007 – The Urban Land Institute’s Philadelphia District Council has produced video "podcasts," or Internet-distributed television programs, based on this year’s “Emerging Trends in Real Estate 2008,” a half-day conference on issues facing the real estate industry held in Philadelphia November 8. Included in the podcast programs is the luncheon keynote address by Philadelphia’s Mayor-Elect, Michael Nutter.
Emerging Trends in Real Estateâ is the most highly regarded and widely read forecast report in the industry, with a 29-year history. Undertaken jointly by ULI and PricewaterhouseCoopers, it provides an outlook on U.S. investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues.
“We are very pleased to partner with Professional Podcasts to advance the Urban Land Institute’s mission, including that of helping real estate professionals make better business decisions and encourage economic development,” said Kenneth P. Balin, chairman of ULI Philadelphia. “Podcasting is especially effective for distributing ULI’s unique insights, because many of our members are busy professionals who need actionable information and news from us in a portable format.”
The six video podcasts include the five panels and the speech by Mayor-Elect Nutter. The panel topics and presenters, and a direct URL link to each video presentation are below:
Podcast #1: NATIONAL & GLOBAL OUTLOOK: Stephen Blank, Senior Fellow for Capital Markets, ULI – the Urban Land Institute.
Direct URL: http://professionalpodcasts.blip.tv/file/477796/
Podcast #2: THE ECONOMISTS: Joel L. Naroff, Chief Economist, Commerce Bank and President, Naroff Economic Advisors; James W. Hughes, Ph.D., Dean, Edward J. Bloustein School of Planning and Public Policy, Rutgers University; and Gus Faucher, Director of Macroeconomics, Moody’s Economy.com.
Direct URL: http://professionalpodcasts.blip.tv/file/479123/
Podcast #3: THE HOUSING EXPERTS: Jeffrey P. Orleans, Chairman and CEO, Orleans Homebuilders; Mitchell Morgan, President, Morgan Properties (region’s largest rental unit owner/manager; Orawin Velz, Ph.D., Director of Economic Forecasting, Mortgage Bankers Association; Susan M. Wachter, Ph.D., Professor of Real Estate, The Wharton School, University of Pennsylvania.
Direct URL: http://professionalpodcasts.blip.tv/file/479236/
Podcast #4: THE OFFICE & INDUSTRIAL EXPERTS: James Mazzarelli, Senior Vice President and City Manager, Liberty Property Trust; Richard F.X. Johnson, Senior Vice President, Matrix Development Group; Timothy Pulte, Executive Vice President, GVA Smith Mack; James Dieter, Executive Managing Director, CB Richard Ellis.
Direct URL: http://professionalpodcasts.blip.tv/file/479850/
Podcast #5: THE RETAIL & HOSPITALITY EXPERTS: Joseph F. Coradino, Executive Vice President, Pennsylvania Real Estate Investment Trust; Michael Salove, President and CEO, Michael Salove Company; Aran Ryan, PricewaterhouseCoopers.
Direct URL: http://professionalpodcasts.blip.tv/file/480112/
Podcast #6: Keynote address by Mayor-Elect Michael Nutter.
Direct URL: http://professionalpodcasts.blip.tv/file/480501/
“Podcasts dramatically extend the longevity of a half-day panel program like the Emerging Trends seminar, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “ULI Philadelphia has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
The podcast programs are available to the public for downloading and viewing on computers or digital video players at no charge. Viewers can download the six programs at ULI’s local website, www.philadelphia.uli.org.
The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS "feed" for the podcast programs at
http://professionalpodcasts.blip.tv/rss/itunes.
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About the Urban Land Institute
ULI–the Urban Land Institute is a 501(c) (3) nonprofit research and education organization supported by its members.
Founded in 1936, the institute now has more than 38,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. The Philadelphia District Council includes more than 1,000 members throughout Eastern and Central Pennsylvania, Southern New Jersey, and Delaware.
As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places.
The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. More information is available at http://www.uli.org.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Urban Land Institute, Philadelphia District Council video podcasts are available on DVD on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
Susan Baltake, Urban Land Institute
+1 (856) 428-8547 or Susan.baltake@uli.org
Urban Land Institute’s Philadelphia Region Produces Video Podcasts
With Cherry Hill-Based Professional Podcasts LLC
CHERRY HILL, NJ – November 13, 2007 – The Urban Land Institute’s Philadelphia District Council has produced video "podcasts," or Internet-distributed television programs, based on this year’s “Emerging Trends in Real Estate 2008,” a half-day conference on issues facing the real estate industry held in Philadelphia November 8. Included in the podcast programs is the luncheon keynote address by Philadelphia’s Mayor-Elect, Michael Nutter.
Emerging Trends in Real Estateâ is the most highly regarded and widely read forecast report in the industry, with a 29-year history. Undertaken jointly by ULI and PricewaterhouseCoopers, it provides an outlook on U.S. investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues.
“We are very pleased to partner with Professional Podcasts to advance the Urban Land Institute’s mission, including that of helping real estate professionals make better business decisions and encourage economic development,” said Kenneth P. Balin, chairman of ULI Philadelphia. “Podcasting is especially effective for distributing ULI’s unique insights, because many of our members are busy professionals who need actionable information and news from us in a portable format.”
The six video podcasts include the five panels and the speech by Mayor-Elect Nutter. The panel topics and presenters, and a direct URL link to each video presentation are below:
Podcast #1: NATIONAL & GLOBAL OUTLOOK: Stephen Blank, Senior Fellow for Capital Markets, ULI – the Urban Land Institute.
Direct URL: http://professionalpodcasts.blip.tv/file/477796/
Podcast #2: THE ECONOMISTS: Joel L. Naroff, Chief Economist, Commerce Bank and President, Naroff Economic Advisors; James W. Hughes, Ph.D., Dean, Edward J. Bloustein School of Planning and Public Policy, Rutgers University; and Gus Faucher, Director of Macroeconomics, Moody’s Economy.com.
Direct URL: http://professionalpodcasts.blip.tv/file/479123/
Podcast #3: THE HOUSING EXPERTS: Jeffrey P. Orleans, Chairman and CEO, Orleans Homebuilders; Mitchell Morgan, President, Morgan Properties (region’s largest rental unit owner/manager; Orawin Velz, Ph.D., Director of Economic Forecasting, Mortgage Bankers Association; Susan M. Wachter, Ph.D., Professor of Real Estate, The Wharton School, University of Pennsylvania.
Direct URL: http://professionalpodcasts.blip.tv/file/479236/
Podcast #4: THE OFFICE & INDUSTRIAL EXPERTS: James Mazzarelli, Senior Vice President and City Manager, Liberty Property Trust; Richard F.X. Johnson, Senior Vice President, Matrix Development Group; Timothy Pulte, Executive Vice President, GVA Smith Mack; James Dieter, Executive Managing Director, CB Richard Ellis.
Direct URL: http://professionalpodcasts.blip.tv/file/479850/
Podcast #5: THE RETAIL & HOSPITALITY EXPERTS: Joseph F. Coradino, Executive Vice President, Pennsylvania Real Estate Investment Trust; Michael Salove, President and CEO, Michael Salove Company; Aran Ryan, PricewaterhouseCoopers.
Direct URL: http://professionalpodcasts.blip.tv/file/480112/
Podcast #6: Keynote address by Mayor-Elect Michael Nutter.
Direct URL: http://professionalpodcasts.blip.tv/file/480501/
“Podcasts dramatically extend the longevity of a half-day panel program like the Emerging Trends seminar, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “ULI Philadelphia has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
The podcast programs are available to the public for downloading and viewing on computers or digital video players at no charge. Viewers can download the six programs at ULI’s local website, www.philadelphia.uli.org.
The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS "feed" for the podcast programs at
http://professionalpodcasts.blip.tv/rss/itunes.
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About the Urban Land Institute
ULI–the Urban Land Institute is a 501(c) (3) nonprofit research and education organization supported by its members.
Founded in 1936, the institute now has more than 38,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. The Philadelphia District Council includes more than 1,000 members throughout Eastern and Central Pennsylvania, Southern New Jersey, and Delaware.
As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places.
The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. More information is available at http://www.uli.org.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Urban Land Institute, Philadelphia District Council video podcasts are available on DVD on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
Tuesday, November 13, 2007
ULI-Pod6: Urban Land Institute Philadelphia 11/8/2007 - Philadelphia Mayor-Elect Michael Nutter
Professional Podcasts is pleased to present Video Pod #6 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007.
In this program, we present the luncheon keynote address by Philadelphia Mayor-Elect Michael Nutter.
In this program, we present the luncheon keynote address by Philadelphia Mayor-Elect Michael Nutter.
Monday, November 12, 2007
ULI-Pod5: Urban Land Institute Philadelphia 11/8/2007 - Retail and Hospitality Real Estate Experts
Professional Podcasts is pleased to present Video Pod #5 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007.
In this program, we present a panel of office and industrial real estate experts discussing their outlook for the real estate sector.
THE RETAIL & HOSPITALITY EXPERTS
Joseph F. Coradino
, Executive Vice President, Pennsylvania Real Estate Investment Trust;
Aran Ryan, Manager, PriceWaterhouseCoopers Advisory
Michael Salove, President and CEO, Michael Salove Company;
ULI-Pod4: Urban Land Institute Philadelphia 11/8/2007 - Office and Industrial Real Estate Experts
Professional Podcasts is pleased to present Video Pod #4 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007.
In this program, we present a panel of office and industrial real estate experts discussing their outlook for the real estate sector.
THE OFFICE & INDUSTRIAL EXPERTS
James Mazzarelli, Senior Vice President and City Manager, Liberty Property Trust
Richard F.X. Johnson, Senior Vice President, Matrix Development Group;
James Dieter, Executive Managing Director, CB Richard Ellis.
Keywords: real estate, urban land institute,uli,philadelphia,mazzarelli,johnson,matrix development,liberty property trust,dieter,CB Richard Ellis,office,industrial,lubetkin,
In this program, we present a panel of office and industrial real estate experts discussing their outlook for the real estate sector.
THE OFFICE & INDUSTRIAL EXPERTS
James Mazzarelli, Senior Vice President and City Manager, Liberty Property TrustRichard F.X. Johnson, Senior Vice President, Matrix Development Group;
James Dieter, Executive Managing Director, CB Richard Ellis. Keywords: real estate, urban land institute,uli,philadelphia,mazzarelli,johnson,matrix development,liberty property trust,dieter,CB Richard Ellis,office,industrial,lubetkin,
ULI-Pod3: Urban Land Institute Philadelphia 11/8/2007 - Housing Experts
Professional Podcasts is pleased to present Video Pod #3 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007. In this program, we present a panel of housing experts discussing their outlook for the real estate sector.
THE HOUSING EXPERTS
ULI-Pod2: Urban Land Institute Philadelphia 11/8/2007 - Economists
Professional Podcasts is pleased to present Video Pod #2 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007. In this program, we present a panel of economists discussing their outlook for the real estate sector.
Sunday, November 11, 2007
ULI-Pod1: Urban Land Institute Philadelphia 11/8/2007
Professional Podcasts is pleased to present Video Pod #1 of six produced for the Urban Land Institute's Philadelphia Committee. These podcasts were recorded at ULI-Philadelphia's "Emerging Trends in Real Estate 2008" conference held in Philadelphia on November 8, 2007.
In this program, you'll see the opening presentation by Stephen Blank, senior fellow, finance, at the Urban Land Institute, who discussed real estate market trends at the global and national levels. Mr. Blank is introduced by Kenneth Balin, chair of ULI-Philadelphia.
Thursday, November 01, 2007
NJBankers/New Jersey Bank Marketing Association Video Pod #3: Variable Data Printing as a Business Development Tool, Aaron Hale, PCG and Paul Hudrick of Eastman Kodak
This is program #3 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the third of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Aaron Hale, VP Digital Communications, of PCG, a Spectraforms MSP partner; and Paul Hudrick, Business Development Manager, Eastman Kodak.
Why Take it Personal? Marketing that is. Banking is a VERY personal service. The DMA (Direct Marketing Association) and other industry sources have proven that using a personalized targeted approach to your direct marketing initiatives significantly improves ROI and lowers your cost of doing business. VDP (Variable Data Printing) and Multi-channel technology (Personalized URLs PURLs) affect emotional triggers in recipients that translate into higher response rates and higher conversions for you.
NJBankers/New Jersey Bank Marketing Association Video Pod #2: Matthew Harvey of Financial Institutions Consulting, "Business Development on a Shoestring"
This is program #2 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the second of four podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Matthew Harvey of Financial Institutions Consulting Inc.
FIC works with financial services firms on engagements related to growth, productivity and profit improvements. This program runs approximately 17 minutes.
This program, the second of four, runs about 17 minutes. Produced by Professional Podcasts LLC. DVDs of all four parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
Wednesday, October 31, 2007
NJBankers/New Jersey Bank Marketing Association Video Pod #1: Business Development on a Shoestring
This is program #1 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the first of four podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets.
Stephen T. Emr, President, Team Capital Bank
Steve started his career as a bank examiner with the FDIC, then joined Town and Country Bank in Flemington. Between 1984 and 1999, he advanced at Summit Bank from Senior V.P. for corporate business development to Director of Marketing to Regional President of a 57-branch region that included Union, Essex and Eastern Morris Counties. In 1999, Steve joined the newly formed Red Oak Bank in Morristown as President and Director. When the bank was sold in 2005, he helped open Team Capital Bank, which currently has offices in Flemington, NJ; Bethlehem and Doylestown, PA.
This program, the first of four, runs about 47 minutes. Produced by Professional Podcasts LLC. DVDs of all four parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
Sunday, October 28, 2007
For Second Year, Leadership New Jersey, Program to Educate Civic Leaders, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
or
Michael Willmann, LNJ ‘01
CEO, WMSH Marketing Communications
856-616-2886
michaelwillmann@wmsh.com
For Second Year, Leadership New Jersey, Program to Educate Civic Leaders, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC
CHERRY HILL, NJ – October 29, 2007 – For the second year, Leadership New Jersey (http://www.leadershipnj.org) has produced audio "podcasts," or Internet-distributed audio programs, based on this year’s “Forum on the Future of New Jersey,” an all-day conference on issues facing New Jersey held in Trenton October 24.
Cherry Hill-based Professional Podcasts LLC produced the podcasts for the second year for the nonprofit organization that helps civic and business leaders to develop their knowledge of state issues while honing their skills to solve statewide problems.
The firm produced podcasts from the 2006 Forum on the Future of New Jersey that included a keynote address from Gov. Jon Corzine.
“We are very pleased to partner once again with Professional Podcasts to advance Leadership New Jersey’s objective of making New Jersey a better place to live,” said Michael Willmann, CEO of WMSH Marketing Communications in Haddonfield, and a Leadership New Jersey Class of 2001 participant. “Podcasting is especially effective for distributing LNJ’s unique insights, because many of our Fellows– and others active in civic life -- are busy professionals who need actionable information and news from us in a portable format.”
“Podcasts dramatically extend the longevity of a daylong panel program like the Forum on the Future of New Jersey, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Leadership New Jersey has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
Again this year, the podcast programs are available to the public for downloading and listening on computers or digital audio players at no charge. Listeners can download the programs at Leader-ship New Jersey’s podcast blog, http://lnjpodcasts.blogspot.com.
The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS "feed" for the podcast programs at http://feeds.feedburner.com/lnjpodcasts.
The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at this URL:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=201750461.
The 2006 Leadership New Jersey podcast programs remain available to listeners at these web addresses.
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Leadership New Jersey
Leadership New Jersey's goal is to expand and improve the pool of the state's civic leaders. The program, founded in 1986, honors men and women who combine a successful career with leadership in serving their communities. It challenges them to do more.
Each year, LNJ selects a new group of about 50 emerging leaders from more than 100 appli-cants. Fellows come from all parts of the state and from diverse backgrounds in business, government, non-profits, the arts, health care, the professions, and labor. Their politics and philosophies differ, but they share a commitment to making New Jersey a better place in which to live and work.
Leadership New Jersey has received generous financial support from the Geraldine R. Dodge Foundation, ADP, Bank of America, Bell Atlantic, The CIT Group, ETHICON, The Prudential, Merrill-Lynch, AT&T, Atlantic Electric, Exxon Research and Engineering, GPU, Hoffman-La Roche, Johnson and Johnson, PSE&G, SME Corporation, and other Partnership members. More information is available at http://www.leadershipnj.org.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the LNJ podcasts are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
or
Michael Willmann, LNJ ‘01
CEO, WMSH Marketing Communications
856-616-2886
michaelwillmann@wmsh.com
For Second Year, Leadership New Jersey, Program to Educate Civic Leaders, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC
CHERRY HILL, NJ – October 29, 2007 – For the second year, Leadership New Jersey (http://www.leadershipnj.org) has produced audio "podcasts," or Internet-distributed audio programs, based on this year’s “Forum on the Future of New Jersey,” an all-day conference on issues facing New Jersey held in Trenton October 24.
Cherry Hill-based Professional Podcasts LLC produced the podcasts for the second year for the nonprofit organization that helps civic and business leaders to develop their knowledge of state issues while honing their skills to solve statewide problems.
The firm produced podcasts from the 2006 Forum on the Future of New Jersey that included a keynote address from Gov. Jon Corzine.
“We are very pleased to partner once again with Professional Podcasts to advance Leadership New Jersey’s objective of making New Jersey a better place to live,” said Michael Willmann, CEO of WMSH Marketing Communications in Haddonfield, and a Leadership New Jersey Class of 2001 participant. “Podcasting is especially effective for distributing LNJ’s unique insights, because many of our Fellows– and others active in civic life -- are busy professionals who need actionable information and news from us in a portable format.”
“Podcasts dramatically extend the longevity of a daylong panel program like the Forum on the Future of New Jersey, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Leadership New Jersey has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”
Again this year, the podcast programs are available to the public for downloading and listening on computers or digital audio players at no charge. Listeners can download the programs at Leader-ship New Jersey’s podcast blog, http://lnjpodcasts.blogspot.com.
The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS "feed" for the podcast programs at http://feeds.feedburner.com/lnjpodcasts.
The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at this URL:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=201750461.
The 2006 Leadership New Jersey podcast programs remain available to listeners at these web addresses.
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Leadership New Jersey
Leadership New Jersey's goal is to expand and improve the pool of the state's civic leaders. The program, founded in 1986, honors men and women who combine a successful career with leadership in serving their communities. It challenges them to do more.
Each year, LNJ selects a new group of about 50 emerging leaders from more than 100 appli-cants. Fellows come from all parts of the state and from diverse backgrounds in business, government, non-profits, the arts, health care, the professions, and labor. Their politics and philosophies differ, but they share a commitment to making New Jersey a better place in which to live and work.
Leadership New Jersey has received generous financial support from the Geraldine R. Dodge Foundation, ADP, Bank of America, Bell Atlantic, The CIT Group, ETHICON, The Prudential, Merrill-Lynch, AT&T, Atlantic Electric, Exxon Research and Engineering, GPU, Hoffman-La Roche, Johnson and Johnson, PSE&G, SME Corporation, and other Partnership members. More information is available at http://www.leadershipnj.org.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the LNJ podcasts are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
Thursday, October 18, 2007
Philadelphia-Based High-Performance Senior Sales Leader Todd Cohen Providing Sales Consulting for Technology Start-Up PhindMe
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net
Philadelphia-Based High-Performance Senior Sales Leader Todd Cohen Providing Sales Consulting for Technology Start-Up PhindMe
PHILADELPHIA – October 18, 2007 – Philadelphia-based senior sales leader Todd Cohen, a consultant on successful sales strategies, has been named executive advisor in sales and marketing by technology start-up PhindMe (www.phindme.mobi). In his consulting position with the firm, Cohen provides counsel and direction for PhindMe's sales and marketing efforts.
PhindMe is developing mobile marketing technologies that will enable local businesses to reach customers through cell phone-based and online content. PhindMe offers its clients easy to use content management, customer relationship management and social networking tools.
“PhindMe is very excited to be able to engage a high level sales professional of Todd’s stature to help us move into full commercialization of our mobile technology for small businesses,” said Chuck Sacco, PhindMe CEO and Co-Founder. “PhindMe started as an MBA project at Drexel University that initially focused on connecting restaurants and customers in the online media. Now that we have oriented our focus to delivering a robust mobile-marketing platform for content partners and advertising syndication partners through a national roll-out, we need the level of professional marketing and sales experience that Todd will provide to our team.”
Todd is skilled at building high performance multinational sales teams and has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations.
Through out his career, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd's successful career has progressed from proven individual contributor and repeat President's Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for Lexis Nexis.
Todd holds a BBA degree from Temple University. He is a member of the American Society for Training and Development, and is active in the American Cancer Society as well as several other charitable organization.
Todd comments on trends and discusses best practices in sales in his website and blog at www.toddcohen.com. He recently released a new white paper, “The Successful Sales Triad,” describing the professional, personal, and emotional components that lead to success for sales executives. The paper is available for free download at Todd’s website.
# # # #
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net
Philadelphia-Based High-Performance Senior Sales Leader Todd Cohen Providing Sales Consulting for Technology Start-Up PhindMe
PHILADELPHIA – October 18, 2007 – Philadelphia-based senior sales leader Todd Cohen, a consultant on successful sales strategies, has been named executive advisor in sales and marketing by technology start-up PhindMe (www.phindme.mobi). In his consulting position with the firm, Cohen provides counsel and direction for PhindMe's sales and marketing efforts.
PhindMe is developing mobile marketing technologies that will enable local businesses to reach customers through cell phone-based and online content. PhindMe offers its clients easy to use content management, customer relationship management and social networking tools.
“PhindMe is very excited to be able to engage a high level sales professional of Todd’s stature to help us move into full commercialization of our mobile technology for small businesses,” said Chuck Sacco, PhindMe CEO and Co-Founder. “PhindMe started as an MBA project at Drexel University that initially focused on connecting restaurants and customers in the online media. Now that we have oriented our focus to delivering a robust mobile-marketing platform for content partners and advertising syndication partners through a national roll-out, we need the level of professional marketing and sales experience that Todd will provide to our team.”
Todd is skilled at building high performance multinational sales teams and has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations.
Through out his career, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd's successful career has progressed from proven individual contributor and repeat President's Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for Lexis Nexis.
Todd holds a BBA degree from Temple University. He is a member of the American Society for Training and Development, and is active in the American Cancer Society as well as several other charitable organization.
Todd comments on trends and discusses best practices in sales in his website and blog at www.toddcohen.com. He recently released a new white paper, “The Successful Sales Triad,” describing the professional, personal, and emotional components that lead to success for sales executives. The paper is available for free download at Todd’s website.
# # # #
Monday, October 01, 2007
Amboy National Bank Produces Podcast Program About Its Reverse Mortgage Product With Professional Podcasts of Cherry Hill
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin
Managing Partner
Professional Podcasts LLC
(856) 751-5491
steve@professionalpodcasts.com
or
Dennis Kane
Vice President and Marketing Director
Amboy Bank
(732) 970-2017
dkane@amboybank.com
CHERRY HILL, NJ – October 1, 2007 – Amboy National Bank, a 119-year old commercial bank headquartered in Old Bridge, Middlesex County, NJ, is reaching out to Internet audiences with a podcast, an audio program distributed over the Internet, to describe the features of the bank’s locally designed reverse mortgage product for senior citizens.
Professional Podcasts produced the program, which includes an interview with Bud Addis, a retiree and Amboy reverse mortgage customer, who describes how the product has provided additional income for living expenses such as insurance and healthcare. The program also features a conversation with Jackie D’Alessandro, an Amboy Bank reverse mortgage counselor.
“We believe our reverse mortgage product has distinct advantages for senior citizens in Central New Jersey compared with products offered by our competitors that can have high closing costs,” said Dennis Kane, Amboy Bank’s director of marketing. “Amboy Bank’s reverse mortgage product does not follow the government model used in reverse mortgage products at other banks, and generally offers customers substantially lower closing costs. Producing this podcast program gives us an opportunity to let one of our satisfied customers speak in detail about the Amboy Bank reverse mortgage in a medium that’s accessible 24 hours a day worldwide.”
“This podcast offers an excellent example of how companies can extend their marketing outreach to the Internet’s 24-hour availability,” said Steve Lubetkin, Managing Partner of Professional Podcasts. “Because senior citizens sometimes enlist younger family members to help with financial decisions like reverse mortgages, the bank decided to expand its outreach into social media like podcasts that younger audiences download to portable devices. In addition, many senior citizens use computers and the Internet to research financial planning and other topics, and they often find it more convenient to do their research after business hours. Having this feature program available for playback at all hours expands Amboy’s ability to help customers understand the product at a time convenient for the customers.”
“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites. Podcast programs are free to listeners. The Amboy Bank podcast is available at the bank’s website, www.amboybank.com, via direct download at http://media.libsyn.com/media/lubetkin/ANB1.mp3, and through the Apple iTunes Music store at this link.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts uses broadcast quality digital audio and video equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Amboy Bank
Amboy Bank, a full service commercial bank headquartered in the Township of Old Bridge, was established in 1888. Based on our 119 years of strength and service, we have earned a reputation as a well-respected financial institution in central New Jersey. Amboy Bank's mission is to provide a high level of personal and professional services to business and retail customers. Amboy Bank has 24 offices located in the counties of Middlesex, Somerset, Mercer and Monmouth.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
# # # #
Editors, News Directors, Please Note: Mr. Lubetkin is available to discuss the use of podcasting for business information applications. In addition, for broadcast outlets, actualities from the Amboy Bank podcast interview guests are available for inclusion in news reporting on this program. For more information, please call Professional Podcasts at (856) 751-5491 or email steve@professionalpodcasts.com
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin
Managing Partner
Professional Podcasts LLC
(856) 751-5491
steve@professionalpodcasts.com
or
Dennis Kane
Vice President and Marketing Director
Amboy Bank
(732) 970-2017
dkane@amboybank.com
CHERRY HILL, NJ – October 1, 2007 – Amboy National Bank, a 119-year old commercial bank headquartered in Old Bridge, Middlesex County, NJ, is reaching out to Internet audiences with a podcast, an audio program distributed over the Internet, to describe the features of the bank’s locally designed reverse mortgage product for senior citizens.
Professional Podcasts produced the program, which includes an interview with Bud Addis, a retiree and Amboy reverse mortgage customer, who describes how the product has provided additional income for living expenses such as insurance and healthcare. The program also features a conversation with Jackie D’Alessandro, an Amboy Bank reverse mortgage counselor.
“We believe our reverse mortgage product has distinct advantages for senior citizens in Central New Jersey compared with products offered by our competitors that can have high closing costs,” said Dennis Kane, Amboy Bank’s director of marketing. “Amboy Bank’s reverse mortgage product does not follow the government model used in reverse mortgage products at other banks, and generally offers customers substantially lower closing costs. Producing this podcast program gives us an opportunity to let one of our satisfied customers speak in detail about the Amboy Bank reverse mortgage in a medium that’s accessible 24 hours a day worldwide.”
“This podcast offers an excellent example of how companies can extend their marketing outreach to the Internet’s 24-hour availability,” said Steve Lubetkin, Managing Partner of Professional Podcasts. “Because senior citizens sometimes enlist younger family members to help with financial decisions like reverse mortgages, the bank decided to expand its outreach into social media like podcasts that younger audiences download to portable devices. In addition, many senior citizens use computers and the Internet to research financial planning and other topics, and they often find it more convenient to do their research after business hours. Having this feature program available for playback at all hours expands Amboy’s ability to help customers understand the product at a time convenient for the customers.”
“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites. Podcast programs are free to listeners. The Amboy Bank podcast is available at the bank’s website, www.amboybank.com, via direct download at http://media.libsyn.com/media/lubetkin/ANB1.mp3, and through the Apple iTunes Music store at this link.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts uses broadcast quality digital audio and video equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Amboy Bank
Amboy Bank, a full service commercial bank headquartered in the Township of Old Bridge, was established in 1888. Based on our 119 years of strength and service, we have earned a reputation as a well-respected financial institution in central New Jersey. Amboy Bank's mission is to provide a high level of personal and professional services to business and retail customers. Amboy Bank has 24 offices located in the counties of Middlesex, Somerset, Mercer and Monmouth.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
# # # #
Editors, News Directors, Please Note: Mr. Lubetkin is available to discuss the use of podcasting for business information applications. In addition, for broadcast outlets, actualities from the Amboy Bank podcast interview guests are available for inclusion in news reporting on this program. For more information, please call Professional Podcasts at (856) 751-5491 or email steve@professionalpodcasts.com
Tuesday, September 25, 2007
NEWS RELEASE: Professional Podcasts Releases First Digital Video Podcast, Panel Discussion on Professional Ethics in Public Relations Practice
NEWS RELEASE
FOR IMMEDIATE RELEASE
Contact:
Steven L. Lubetkin, Managing Partner
(856) 751-5491
steve@lubetkin.net
Professional Podcasts Releases First Digital Video Podcast,
Panel Discussion on Professional Ethics in Public Relations Practice
CHERRY HILL, NJ – September 25, 2007– Professional Podcasts LLC, the Lubetkin & Co. Communications subsidiary that produces broadcast quality audio programs for corporate and professional clients, has released its first digital video podcast, featuring a panel discussion on professional ethics in public relations, produced for the Philadelphia Chapter of the Public Relations Society of America. Professional Podcasts has been producing audio podcasts for the chapter for more than two years.
The video podcast was recorded during the Chapter’s program to observe Ethics Month, which PRSA marks each September, according to Jonathan Morein, Chapter Vice President and Chief Ethics Officer.
Panelists in the ethics discussion were:
· Christopher Bauer, president of Bauer Ethics Seminars
· Attorney and former TV broadcaster David Frankel of Montgomery, McCracken, Walker & Rhoads, LLP
· Former
· David Kirk, APR, Fellow PRSA, President of The PR Guy, Inc.
The program, which runs about one hour, can be viewed at no cost on the Chapter’s website, http://www.prsa.philly.org.
“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites.
“Our Chapter members have been very enthusiastic about our podcast initiative,” said
“For some time, our clients have expressed increasing interest in adding video podcast programs to their podcasting initiatives, to support their strategies of delivering their thought leadership, commentaries and expertise over the Internet,” Lubetkin said. “Digital videography adds a new dimension to podcasting by allowing audiences to experience an event or a conversation more fully. We are pleased to be able to offer this value-added advance to our technology services.”
Professional Podcasts’ in-house digital video production capabilities now include two professional quality Sony miniDV digital video cameras and associated location production equipment. Video podcasts will be edited using Sony non-linear video editing software and can be delivered over the Internet in a wide range of video formats, depending on client requirements. Professional Podcasts can also provide clients with DVDs for delivery to their audiences.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts already uses broadcast quality digital audio equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in
Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in
# # # #
Monday, September 24, 2007
Professional Podcasts Video Podcast #2: PRSA/Philadelphia Ethics Panel, 9/20/2007
In this video podcast, we present "Come on, Trust Me - Managing Sticky Ethical Situations," a panel discussion on ethics in public relations, hosted by the Philadelphia Chapter of the Public Relations Society of America. The program was recorded 9/20/2007 at the National Constitution Center in Philadelphia.
Panelists
- Christopher Bauer, president of Bauer Ethics Seminars
- Dave Frankel of Montgomery, McCracken, Walker & Rhoads, LLP;
- Former Philadelphia Managing Director Phil Goldsmith of Goldsmith Kahn and Associates
- David Kirk, APR, Fellow PRSA, President of The PR Guy, Inc.
The program runs about 55 minutes and includes a Q&A sessions with the audience.
Thursday, September 20, 2007
FolkMedia - Biz Podcast Panel - PC Philly 2007
Business Podcasting: Building community and boosting profits (A Panel discussion) This session will focus on examples of how businesses have extended the benefits of blogs, podcasts, RSS and wikis across their community of customers, clients, partners and employees. Corporate podcasting is about a low cost method of: * Creating dialogue with your customers * Engaging with employees * Boosting bottom line profitability Moderator - Lisa B. Marshall, small business owner, www.lisabmarshall.com Panelist 1 - Joel Mark Witt, producer of FolkMedia.org and MarylandZoo.TV Panelist 2 - Christopher Penn, Financial Aid Podcast and the Student Loan Network Panelist 3 - Paul Kontonis, CEO and Founder of For Your Imagination Panelist 4 - Bill Roswell, Director of Digital News Media for KYW Newsradio Panelist 5 - Steve Lubetkin, Managing Partner, Professional Podcasts, LLC (via Skype video) Each panelist will discuss how they are implementing podcasting/blogging and will share 3 lessons learned from their experience. The first 5 audience members to pose questions to the panel will each receive a free t-shirt, courtesy of For Your Imagination. Wish the session were longer and want to learn more?
Sunday, September 16, 2007
NEWS RELEASE: Professional Podcasts Adds Digital Video Podcast Production Services
TO: Lubetkin Broadcasting - Editors and News Directors
NEWS RELEASE
FOR IMMEDIATE RELEASE
Contact:
Steven L. Lubetkin, Managing Partner
(856) 751-5491
steve@lubetkin.net
Professional Podcasts Adds Digital Video Podcast Production Services
CHERRY HILL, NJ - September 17, 2007- Professional Podcasts LLC, the Lubetkin & Co. Communications subsidiary that produces broadcast quality audio programs for corporate and professional clients, is now offering digital video podcasts for its clients, the firm announced.
"Podcasts" are recorded audio and video programs delivered via the Internet to audiences that can download the files to their Apple iPods or other digital audio devices.
Professional Podcasts has been producing audio programs for its clients for more than two years, according to Steven L. Lubetkin, managing partner. Initial video podcast productions are planned for the Public Relations Society of America's Philadelphia chapter, and the Bank Marketing Committee of the New Jersey Bankers Association.
"For some time, our clients have expressed increasing interest in adding video podcast programs to their podcasting initiatives, to support their strategies of delivering their thought leadership, commentaries and expertise over the Internet," Lubetkin said. "Digital videography adds a new dimension to podcasting by allowing audiences to experience an event or a conversation more fully. We are pleased to be able to offer this value-added advance to our technology services."
Professional Podcasts' in-house digital video production capabilities now includes two professional quality Sony miniDV digital video cameras and associated location production equipment. Video podcasts will be edited using Sony non-linear video editing software and can be delivered over the Internet in a wide range of video formats, depending on client requirements.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts already uses broadcast quality digital audio equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization's website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called "feed readers" or "podcatchers" allow users to "subscribe" to podcasts at no cost, and receive new programs in a podcast series automatically.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration's popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
# # # #
Monday, September 10, 2007
Magic Software Enterprises Launches Podcast Series With Professional Podcasts
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net
David Wexler, Director of Corporate Marketing
Magic Software Enterprises
Tel: +972 3 5389385
or david_wexler@magicsoftware.com
Magic Software Enterprises Launches Podcast Series With Professional Podcasts
CHERRY HILL, NJ – September 11, 2007 – Magic Software Enterprises Ltd. (NASDAQ: MGIC), has inaugurated a series of technology oriented programs delivered as "podcasts," or Internet-distributed audio programs, produced in cooperation with Cherry Hill, NJ-based Professional Podcasts LLC (www.professionalpodcasts.com), a wholly owned subsidiary of Lubetkin Communications.
The first podcast program in the series features an interview with leading computer security expert Carol Woodbury. Woodbury is founder and president of SkyView Partners, a technology consulting firm based in Issaquah, WA that specializes in security and compliance issues related to the IBM iSeries of midrange computers.
“Magic Software has been providing robust application development tools in the IBM iSeries product space for years,” said David Wexler, director of corporate marketing for Magic Software. “As developers continue to re-engineer legacy applications to provide additional, sophisticated functionality like web integration and modify those applications to comply with new industry regulations, we are conducting a broad outreach to familiarize them with the rich feature set available in our tools.”
In the podcast for Magic Software Enterprises – the first of a series of conversations about iSeries application development-- Woodbury discusses regulatory and security compliance issues that software developers working in the iSeries’ i5/OS operating system need to take into account in building new software applications for their clients.
“Magic’s tools offer a great migration solution for developers working with older ‘green screen’ applications that need to be modernized,” said Wexler. “We believe that podcasts can reach developers and business managers more conveniently on a schedule that fits their needs.”
Magic Software’s portfolio of application development environment tools include the iBOLT™ Integration Suite, a comprehensive application integration and business process management suite, and eDeveloper™, a composite application development framework for any platform.
“We are very excited to be partnering with Professional Podcasts and Lubetkin Communications to take advantage of podcasting technology to reach prospective ISV partners and end-user clients,” said Wexler. “Podcasting is especially effective for distributing technology news programming, because most software developers are busy and don’t have the time or budge available to attend webinars or conferences. They need information and news from us in a portable format.”
The program is available for downloading and listening on computers or digital audio players at no charge at Magic Software’s website (www.magicsoftware.com). Visitors to Magic’s website can also get information on how to “subscribe” to distribution of the podcast so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts).
The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at the following URL:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=263526408
“Using podcasting to provide application development news and information to its audiences demonstrates that Magic Software has a clear vision for best-practices integration of such new social media into business applications,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Like Magic Software, other companies should understand that podcasts can provide clients and other constituencies mission-critical information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need -- at a time when they want it.”
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Magic Software Enterprises
Magic Software Enterprises (NASDAQ: MGIC) has been a leader in enterprise application development, deployment and integration technology for more than two decades. The company's service-oriented (SOA) platforms are used by companies worldwide to develop, maintain, and deploy both legacy and new business solutions, while integrating these applications across both internal and external, heterogeneous environments.
Magic Software's platform-independent methodology lets companies achieve agility by quickly assembling composite applications, allowing programmers to create services and architects and business analysts to orchestrate and reuse these services to enable business processes.
Through partnerships with industry leaders such as IBM and SAP and more than 2500 ISVs worldwide, Magic Software technology is used by more than 1.5 million customers around the globe.
Magic Software is a subsidiary of the Formula Systems and Emblaze Group of companies. For more information on Magic Software Enterprises and its products and services, visit www.magicsoftware.com.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance; NAPL, the trade association for excellence in graphic communications management; Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Magic Software podcast are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net
David Wexler, Director of Corporate Marketing
Magic Software Enterprises
Tel: +972 3 5389385
or david_wexler@magicsoftware.com
Magic Software Enterprises Launches Podcast Series With Professional Podcasts
CHERRY HILL, NJ – September 11, 2007 – Magic Software Enterprises Ltd. (NASDAQ: MGIC), has inaugurated a series of technology oriented programs delivered as "podcasts," or Internet-distributed audio programs, produced in cooperation with Cherry Hill, NJ-based Professional Podcasts LLC (www.professionalpodcasts.com), a wholly owned subsidiary of Lubetkin Communications.
The first podcast program in the series features an interview with leading computer security expert Carol Woodbury. Woodbury is founder and president of SkyView Partners, a technology consulting firm based in Issaquah, WA that specializes in security and compliance issues related to the IBM iSeries of midrange computers.
“Magic Software has been providing robust application development tools in the IBM iSeries product space for years,” said David Wexler, director of corporate marketing for Magic Software. “As developers continue to re-engineer legacy applications to provide additional, sophisticated functionality like web integration and modify those applications to comply with new industry regulations, we are conducting a broad outreach to familiarize them with the rich feature set available in our tools.”
In the podcast for Magic Software Enterprises – the first of a series of conversations about iSeries application development-- Woodbury discusses regulatory and security compliance issues that software developers working in the iSeries’ i5/OS operating system need to take into account in building new software applications for their clients.
“Magic’s tools offer a great migration solution for developers working with older ‘green screen’ applications that need to be modernized,” said Wexler. “We believe that podcasts can reach developers and business managers more conveniently on a schedule that fits their needs.”
Magic Software’s portfolio of application development environment tools include the iBOLT™ Integration Suite, a comprehensive application integration and business process management suite, and eDeveloper™, a composite application development framework for any platform.
“We are very excited to be partnering with Professional Podcasts and Lubetkin Communications to take advantage of podcasting technology to reach prospective ISV partners and end-user clients,” said Wexler. “Podcasting is especially effective for distributing technology news programming, because most software developers are busy and don’t have the time or budge available to attend webinars or conferences. They need information and news from us in a portable format.”
The program is available for downloading and listening on computers or digital audio players at no charge at Magic Software’s website (www.magicsoftware.com). Visitors to Magic’s website can also get information on how to “subscribe” to distribution of the podcast so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts).
The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at the following URL:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=263526408
“Using podcasting to provide application development news and information to its audiences demonstrates that Magic Software has a clear vision for best-practices integration of such new social media into business applications,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Like Magic Software, other companies should understand that podcasts can provide clients and other constituencies mission-critical information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need -- at a time when they want it.”
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Magic Software Enterprises
Magic Software Enterprises (NASDAQ: MGIC) has been a leader in enterprise application development, deployment and integration technology for more than two decades. The company's service-oriented (SOA) platforms are used by companies worldwide to develop, maintain, and deploy both legacy and new business solutions, while integrating these applications across both internal and external, heterogeneous environments.
Magic Software's platform-independent methodology lets companies achieve agility by quickly assembling composite applications, allowing programmers to create services and architects and business analysts to orchestrate and reuse these services to enable business processes.
Through partnerships with industry leaders such as IBM and SAP and more than 2500 ISVs worldwide, Magic Software technology is used by more than 1.5 million customers around the globe.
Magic Software is a subsidiary of the Formula Systems and Emblaze Group of companies. For more information on Magic Software Enterprises and its products and services, visit www.magicsoftware.com.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance; NAPL, the trade association for excellence in graphic communications management; Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Magic Software podcast are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
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