NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner | Edward M. Bury, APR |
CHERRY HILL, NJ – January 16, 2009 – The Chicago-based CCIM Institute, the leading organization for commercial real estate investment professionals , is expanding its successful two-year podcasting initiative for 2009, nearly doubling the number of Internet-based radio programs it will produce with Cherry Hill-based Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications.
Professional Podcasts has been producing CCIM’s popular “RERC/CCIM Investment Trends Quarterly” Podcast, a joint project of the Institute and Real Estate Research Corporation, since 2007. In 2008, CCIM broadened the successful production relationship to include podcast programs for other CCIM initiatives, such as the Education Foundation of the CCIM Institute and its participation in the annual CCIM & IREM Success Series conference.
In 2009, CCIM Institute and the Institute of Real Estate Management (IREM) expect to produce a significantly larger number of programs.
“We are very excited to expand delivery of our commercial real estate analysis and expertise to our members and prospective members,” said Edward M. Bury, APR, senior director of public relations for CCIM Institute. “The response to the programs Professional Podcasts has been producing has been tremendous, and this renewed arrangement underscores our belief that podcasting is a very cost-effective way for us to provide important information about our capabilities and expertise.”
CCIM podcasts are available for downloading and listening on computers or digital audio players at no charge at CCIM’s podcast website (http://podcast.ccim.com). Visitors to the website can also get information on how to “subscribe” to RSS Feed distribution of the podcast so that they receive alerts about future podcasts automatically. (There is no charge for “subscribing” to podcasts). Podcasts are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com) and can be accessed directly in iTunes (information about iTunes subscriptions to the podcasts is also available on CCIM’s podcast page).
“Podcasts are an excellent vehicle for CCIM Institute and other professional organizations that want to demonstrate their thought leadership in their specialty fields,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “CCIM Institute has always had a clear vision for incorporating this fast-emerging social media capability into its business applications. Podcasting can benefit every organization by providing their clients, members, and other constituencies important information conveniently. Podcasts free those audiences from less-flexible programming formats like conference calls or web streams, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need -- at a time when they want it – and unfiltered by any other gatekeepers.”
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About CCIM Institute
The CCIM Institute confers the CCIM designation and is an affiliate of the National Association of REALTORS® (NAR). The CCIM movement began more than 40 years ago with commercial real estate practitioners who wanted to elevate their business practices through education and networking. Then and now, education and networking remain the cornerstones of the CCIM designation and the reason for its success.
The CCIM Institute's core competencies of networking, education and technology impact and influence the way CCIM members do business. Recognized for its preeminence within the industry, the CCIM educational curriculum leading to the designation reflects the diversity of occupations and developments within the commercial investment real estate profession. Today, nearly 350 classroom offerings are presented in more than 50 markets. Local chapters and regions represent and actively promote the CCIM designation and curriculum throughout the United States and Canada. Maintaining relationships with other prominent real estate organizations nationally and internationally, the CCIM network is a powerful vehicle for developing business throughout the world.
With more than 19,000 members in 33 countries, the CCIM Institute has emerged as a truly global organization. For additional information, e-mail pr@ccim.com, call (800) 621-7027, or fax 312-321-4530.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. In 2008, Professional Podcasts received a JASPER Award for podcasting from the Jersey Shore Public Relations & Advertising Association.
In addition to CCIM Institute, Professional Podcasts produces high-quality audio and video podcasts for ACE-INA Insurance, the National Association of Realtors, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/. Video podcasts are available at http://professionalpodcasts.blip.tv/.
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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the CCIM podcasts are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com
