News Release: Middle Chamber Books Podcast Interviews Controversial PR 2.0 Consultant, David Meerman Scott

News from Lubetkin & Co. Communications LLC

 

FOR IMMEDIATE RELEASE

 

Contact:
Steven L. Lubetkin, Managing Partner
(856) 751-5491 or steve@lubetkin.net

 

Middle Chamber Books Podcast Interviews Controversial PR 2.0 Consultant, David Meerman Scott

 

Scott’s Free Electronic Book ‘New Rules of PR’ Downloaded More than 50,000 Times;
Argues that Press Releases Should Bypass Mainstream Media

 

CHERRY HILL, NJ – March 30, 2006 – More than 50,000 people have downloaded David Meerman Scott’s free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, which calls for public relations practitioners and marketers to drastically change the way they use traditional press releases. Scott is the guest in Lubetkin & Co. Communications’ latest “Middle Chamber Books Podcast,” an Internet-distributed audio program that features interviews with authors and offers them an opportunity to discuss their books in a podcast environment.

 

Scott, a marketing consultant, PR 2.0 evangelist, and speaker, is also the author of two other books, Cashing in With Content: How innovative marketers use digital information to turn browsers into buyers and Eyeball Wars, both of which are available for sale on Lubetkin & Co.’s Middle Chamber Bookstore website, at www.middlechamberbooks.com. There is also a link on the site to Scott’s free e-book.

 

In the podcast interview, Scott describes how marketers should target press releases to the end-user, the reader, rather than limiting the release’s reach to journalists at mainstream publications.

 

“With the ability of millions consumers around the world to read press releases directly on Web sites like Google News, Yahoo! News, and via vertical market sites and search engines, marketers must fundamentally alter the way they write and distribute their releases,” said Scott. “That’s not to say that having mainstream media write about your organization isn’t important. It is. But newspapers, magazines, radio, and TV are now icing. To take advantage of the cake focused organizations use the power of PR 2.0 via press releases, blogs, podcasts and Web sites to reach buyers directly with important information. Audio programs such as Middle Chamber Books Podcast are a great example of PR 2.0 at work.”

 

“We believe podcasting offers a unique and valuable opportunity for authors to discuss their work in a controlled environment, while giving interested readers some real insight into the thinking and personality of writers whose works they might like to sample,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. “Our Middle Chamber Book Store, an Amazon.com partner, also benefits by making available to our customers podcast interviews providing additional insight into the authors whose books we sell. We are seeking opportunities to partner with publishers on advertising and promotional opportunities in connection with these podcasts in the future.”

 

Middle Chamber Books (www.middlechamberbooks.com) is an online bookstore affiliated with Amazon.com and managed by Lubetkin & Co.’s publishing division. Scott’s books are featured selections at Middle Chamber Books.  (“Middle Chamber” is an allegorical reference to a location deep within King Solomon’s Temple, where, according to legend, initiates were taught the seven liberal arts and sciences. Middle Chamber Books features books in these genres, Lubetkin said.)  

 

Podcasts are digital audio programs distributed via the Internet. Listeners can download podcasts and play them on their computers or transfer them to digital music devices. The programs got their name from the popular practice of transferring them to the Apple iPod music device. Podcasts are either posted to a website, a weblog (“blog”), or made available through a technology called “Really Simple Syndication” (RSS) that lets listeners subscribe to specific podcasts and automatically download them into their portable digital audio players. The Middle Chamber Books Podcast is available in all three methods (see Editors Note below for specifics).

 

Publishers and authors interested in scheduling authors’ appearances on the podcast should contact Lubetkin & Co. via email (steve@lubetkin.net) or through the bookstore website.

 

Lubetkin & Co. Communications is the leading producer of podcast programming for business and organizational clients, including Sun National Bank, Rutgers University, the New Jersey Bankers Association, and the Public Relations Society of America. Lubetkin, who hosts the Middle Chamber Books podcasts, is a veteran broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor’s, Unisys, and Conrail. The firm’s website is www.lubetkin.net.

 

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Editors, note: The podcast interview with David Meerman Scott is available as an MP3 digital audio file.

 

You may download it at http://www.middlechamberbooks.com, or at the Middle Chamber Book Store Blog (http://middlechamberbookstore.blogspot.com).

 

The podcast is also distributed on an RSS feed at http://feeds.feedburner.com/MiddleChamberBooks and in the Apple iTunes Music Store.

 

 

REPOSTING TO CORRECT ENCLOSURE: Sun National Bank Podcast #1: Sun Home Loans

REPOSTED TO CORRECT XML CODE FOR PODCAST ENCLOSURE, 3/1/06 3:06pm.

Editors, Radio News Directors, Note: This is an RSS feed linking to Sun National Bank's first podcast, in connection with the launch of its new Sun Home Loans subsidiary.

Sun National Bank's press release announcing Sun Home Loans and the podcast is available at Sun National Bank's website, www.sunnb.com. For media inquiries about Sun Home Loans, please contact Christine Irving at (856) 690-4372 or via email at cirving@sunnb.com.

Podcast Content: Sun National Bank's Sun Home Loans subsidiary offers tips for first-time home buyers on how to navigate the mortgage process, with Brian Myers, president, and Danette Marcheski, vice president of Sun Home Loans.

Download the podcast here (12:10 mono MP3, 11.22mb).

For more information on the podcast, please contact Lubetkin & Co. Communications at (856) 751-5491, or via email, steve@lubetkin.net, or see our news release about the podcast.

LUBETKIN & CO. NEWS RELEASE: Sun National Bank Creates Customer-Focused Podcast Program With Lubetkin & Co. Communications

CHERRY HILL, NJ – March 8, 2006 – Sun National Bank is the first New Jersey-based commercial bank to take advantage of Internet audio technology to distribute customer information through audio programs known as “podcasts.” Sun recently worked with Cherry Hill-based Lubetkin & Co. Communications to produce an audio program in conjunction with the launch of its new residential mortgage subsidiary, Sun Home Loans, Inc.

Lubetkin & Co. produced the podcast recording for Sun and has made available an Internet podcast “feed” so that visitors to the bank’s web site (http://www.sunnb.com) can download the recording for review on their computers or portable digital audio players. The podcast is also available on an RSS feed.

“We chose to partner with Lubetkin & Co. to produce a podcast because in today’s fast-paced world, we know that people need easy access to information at a time and place that’s right for them,” said Ed Malandro, director of Marketing for Sun National Bank. “A podcast has all the advantages of communicating on the consumers’ terms, allowing Sun to become a resource, in this case regarding mortgages.”

“Sun Bank is taking a dramatic leap ahead of other financial institutions in New Jersey by embracing podcasting technology to reach its customers,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. “Businesses like Sun Bank can provide valuable information to an even broader group of interested stakeholders, through Internet-delivered audio broadcasts like this one.”

Lubetkin Communications is the leading provider of business podcasting services in Southern New Jersey and Eastern Pennsylvania. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others.

In January 2006, the firm produced the first-ever podcast for the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar. In December 2005, Lubetkin Communications produced the first-ever podcast for NJBankers, a trade association representing major banks in New Jersey. The firm also produces podcasts for the Philadelphia Chapter of the Public Relations Society of America, and publishes its own podcasts on such topics as public relations, computer technology, bond ratings, and interviews with book authors.

Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten-year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net.

Sun Bancorp, Inc. (Nasdaq: SNBC) is a multi-state bank holding company headquartered in Vineland, New Jersey. Its primary subsidiary is Sun National Bank, serving customers through 80 Community Banking Centers in Southern and Central NJ, Philadelphia, PA, and New Castle County, DE. The bank is an Equal Housing Lender and its deposits are insured up to the legal maximum by the Federal Deposit Insurance Corporation (FDIC). For more information about Sun National Bank and Sun Bancorp, Inc., visit www.sunnb.com.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of Sun Bank’s podcast will be available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@lubetkin.net.

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NJBA Podcast #2: How banks can effectively market to nonprofit organizations, 3/2/2006

• How do not-for-profit companies choose their banks?


• What services do not-for-profit companies need from their banker?


• What types of non-profits should be targeted?

Our panel in this podcast helps explain how bankers can turn not-for-profit accounts into profit opportunities.

Panelists

Duke Fanelli
Vice President for Local Development
AXA Equitable
Duke is responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitables 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15 year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He is the co-author of "The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results" and teaches a financial services marketing course at NYU.

Nancy Kieling
President & Executive Director
Princeton Area Community Foundation
During her tenure as President, AACF has grown from $300,000 in assets to over $40 million. Earlier in her career, Nancy worked as a corporate lending officer in the Communications, Entertainment & Publishing Division of the Bank of New York; and as Regional Director of Admissions for Princeton University. She is currently the Chair of the Board of Trustees of the Council of New Jersey Grantmakers, and a Trustee of the Princeton Regional Chamber of Commerce.

Panel listens while Nancy Kieling presents. At right are Gerry Susskind, panel moderator, and Duke Fanelli.

Download the podcast here (79.3 mb mono MP3 file, 1:26:38 duration).

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Podcast Theme Music from Mike Stewart, "Internet Audio Guy"