FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com
CHERRY HILL, NJ – March 30, 2008 -- Steve Lubetkin of Cherry Hill-based Professional Podcasts, one of New Jersey’s leading online social media experts, will explain how companies and other organizations can use podcasts (Internet-distributed audio and video programs) to promote their thought leadership and expertise, at the Jersey Shore Public Relations and Advertising Association’s monthly luncheon April 4 at Branches, 123 Monmouth Road, West Long Branch, NJ.
“Podcasting is now a mainstream, cost-effective, and easily accessible application of computer technology, and business communications professionals are finding important corporate uses for this time-shifted information distribution tool,” Lubetkin said. “Delivering quality content in podcast form extends the life and reach of the content to a global audience. We’re pleased that JSPRAA and its members are interested in hearing more about how to employ podcasts in their own businesses.”
“We are very excited about having Steve speak at our next meeting,” said Gregory Peter A. Weber, president of JSPRAA. “Steve is one of the areas most experienced people on this topic and since this is a major field that is only growing, it is a topic that we all must address more sooner than later."
Lubetkin, a 25-year veteran of senior corporate communications positions in Fortune 1000 companies, established Professional Podcasts in April 2005. The firm produces high-quality audio and video podcast programs for corporate and institutional clients. Lubetkin is a veteran broadcast news anchor and is the technology columnist for the Jewish Community Voice of Southern New Jersey. He is a frequent speaker at professional conferences and other meetings, including a keynote speech in Manila at the 2006 National Public Relations Congress of the Public Relations Society of the Philippines.
Steve recently was named a 2008 Senior Research Fellow of the Society for New Communications Research (http://www.sncr.org). In that role, he joins the Society’s existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe (http://sncr.org/?page_id=76). The Society’s Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media and society. He will lead several workshops and panels at the SNCR’s upcoming New Communications Forum (http://www.newcommforum.com), which will be held April 22-25, 2008 in Sonoma County, CA, where he will also live-blog and produce podcast reports from the seminar.
Professional Podcasts LLC is a leading provider of business podcasting services for corporations and professional organizations. The firm produces podcasts for for ACE-INA, one of the largest insurance companies in the world; the American Institute of Chartered Property and Casualty Underwriters/Insurance Institute of America (AICPCU/IIA); the CCIM Institute, a professional development organization for commercial real estate professionals; NAPL, the trade association for excellence in graphic communications management; Leadership New Jersey; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; Brookdale Community College’s Center for Conflict Resolution in Lincroft, New Jersey; Sun National Bank; and for NJBankers, the trade association representing major banks in New Jersey. The firm also produces podcasts for the Philadelphia Chapter of the Public Relations Society of America, and publishes its own podcasts on such topics as public relations, computer technology, bond ratings, and interviews with book authors.
More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
About JSPRAA
Born at the shore but state-wide savvy, the Jersey Shore Public Relations & Advertising Association attracts communications specialists from the design, writing, marketing, public relations and multimedia disciplines. Since 1965, the organization has provided an opportunity for networking, professional development, information sharing and building lasting relationships. More information is at www.jspraa.com.
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Editors Note: Mr. Lubetkin is available for interviews regarding the value of podcasting for corporations and other institutions. Please contact Steve at (856) 751-5491 or steve@lubetkin.net.
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