Final video - Rutgers Future Scholar program, Susquehanna Bank visit.
Friday, October 01, 2010
Sunday, August 15, 2010
This blog has moved
We've consolidated our news release feed into our new WordPress-powered website. Please continue to watch for news release content at http://www.lubetkin.net/category/news-2/news-releases/. The RSS feed remains the same at http://feeds.feedburner.com/lubetkinbroadcasting.
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Monday, August 02, 2010
Wednesday, July 21, 2010
GardenStateRadio.com Open Billboard for July 21, 2010
Rutgers University Camden hosted its Quarterly Business Outlook panel in Cherry Hill on July 20. Four panelists from different industry sectors gave their views on the economy.
Panelists were:
Luke Tilley
Regional Economist
Federal Reserve Bank of Philadelphia
Maxine Ballen
President & CEO
New Jersey Technology Council
George Sowa
Executive VP and Senior Managing Director
Brandywine Realty Trust
Greg Charbeneau
Vice President and Executive Director
Adventure Aquarium
These Garden State Radio audio actualities are fully cleared for broadcast use. Please send usage reports to: steve@gardenstateradio.com.
Rutgers QBO Actualities
Luke Tilley
Regional Economist
Federal Reserve Bank of Philadelphia
Tilley1: Outlook is for growth going forward in activity and employment.
00:25 OUTCUE: ...coming forward
Listen to the actuality here:
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Tilley2: The credit situation remains difficult for banks and for borrowers.
00:29 OUTCUE: ...economic activity
Listen to the actuality here:
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Maxine Ballen
President & CEO
New Jersey Technology Council
Ballen1: She sees light at the end of the tunnel for technology companies in New Jersey
00:22 OUTCUE: ...past couple months.
Listen to the actuality here:
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George Sowa
Executive VP and Senior Managing Director
Brandywine Realty Trust
Sowa1: The commercial real estate industry is starting to stabilize.
00:09 OUTCUE: ...within the industry
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Sowa2: Smaller borrowers are still having a hard time getting credit.
00:17 OUTCUE: ...in particular.
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Sowa3: Confidence in the outlook means tenants are looking for longer leases in commercial buildings.
00:23 OUTCUE: ...in some sectors.
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Greg Charbeneau
Vice President and Executive Director
Adventure Aquarium
Charbeneau1: People need to have cultural and recreational activities and will be looking for more cost-effective options for family vacations.
00:29 OUTCUE: ...how they go about doing things.
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Charbeneau2: Travel and tourism industry will remain strong, and business travellers will be a leading indicator of economic recovery.
00:33 OUTCUE: ... especially in 2011.
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Thomas Morr
President and CEO
Select Greater Philadelphia
Mr. Morr attended the QBO and offered his perspectives on why the Delaware Valley region is attractive for businesses considering relocation.
Morr1: This region has a lot of positive factors that companies should consider
00:25 OUTCUE: ...about the future.
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Morr2: Morr describes the kinds of industries that flourish in the Philadelphia region.
00:22 OUTCUE...to do business.
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Morr3: Morr explains why companies should want to be in the Northeast.
00:35 OUTCUE: ...in annual economic output.
Download the actuality here.
Garden State Radio is a news service of Professional Podcasts LLC, Cherry Hill, NJ.
Monday, July 12, 2010
Award Winning Cherry Hill Video Firm Produces Video News Report About Rutgers Future Scholars Program
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner |
CHERRY HILL, NJ – July 12, 2010 – Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications LLC, has produced a web video news report featuring the Rutgers Future Scholars program at the Rutgers-Camden campus.
During the program, 45 eighth-graders from the Camden school system took part in a career day exploration with South Jersey business leaders. The students also visited four businesses in Camden as part of the program.
The video – viewable in the player above, and also available on the web at http://children.camden.rutgers.edu/future_scholars/index.html -- depicts the career conversations students held, and highlights the students’ visit to Susquehanna Bank’s branch in Camden’s Victor Building and the bank’s regional headquarters on the nearby waterfront.
The video news report includes interviews with Rutgers educators and Susquehanna Bank officials about the importance of the Rutgers Future Scholars Program for keeping students focused on success in school. Susquehanna Bank is providing major financial support for the Rutgers Future Scholars Program.
“We are pleased to continue our video production relationship with Rutgers-Camden. The continued shrinkage of the broadcast television industry means that local TV news departments don’t have the resources to cover community and corporate events like the Rutgers Future Scholars,” said Steve Lubetkin, managing partner of Professional Podcasts and principal videographer for the Rutgers Future Scholars program. “Our news wrapper product allows organizations to satisfy their audience’s need for video coverage at an affordable price, and we can offer global distribution at an economic price point.”
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.
Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; Rutgers-Camden’s School of Business Administration; NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey; Leadership NJ; and the Philadelphia Chapter of the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
# # # #
Thursday, June 24, 2010
ElevatorPitchVideos.net: Brian Wiggins, Philadelphia Business Journal
Brian Wiggins, circulation director of the Philadelphia Business Journal, does his elevator pitch video for the PBJ's first summer Tweetup, held June 16, 2010 at the Field House in Philadelphia.
More information on our elevator pitch video service.
Monday, June 21, 2010
Cherry Hill Podcasting Firm Produces "Elevator Pitch Video" of Burlington County Chamber President
This Elevator Pitch Video features Kristie Howell-Ikeda, president/CEO of the Burlington County NJ Chamber of Commerce, presenting a short talk on how to be an effective networker. The presentation was made June 17, 2010 at the Entrepreneurs Forum of Southern New Jersey during a networking wine and cheese party at Heritage Station Wineries, Mullica Hill, NJ.
Elevator Pitch Videos are a new service of Cherry Hill based Professional Podcasts LLC, providing businesses and job-seekers with an entry-level, low cost opportunity to produce and distribute web-based social media video “elevator pitch” video podcasts or video resumes. More information is available at http://www.elevatorpitchvideos.net/.
Thursday, June 17, 2010
Garden State Radio News Audio Billboard: Rutgers Future Scholars Program
Garden State Radio News is an audio actuality/news report service for online and broadcast radio stations in New Jersey and surrounding metropolitan areas.
For information on Garden State Radio News Service, contact Steve Lubetkin, news director, at (856) 751-5491 or steve@gardenstateradio.com.
Open Billboard for Thursday, June 17, 2010
Rutgers University Camden hosted 45 Camden 8th grade students in a Career Connections Day as part of its Rutgers Future Scholars program this week. The students held round-table discussions with 12 prominent local businesses and then visited Camden-based companies, including Susquehanna Bank, a major financial sponsor of the program.
These Garden State Radio audio actualities are fully cleared for broadcast use. Please send usage reports to: steve@gardenstateradio.com.
Rutgers Future Scholar Actualities
Gayle Porter
Professor of Management, School of Business, Rutgers Camden
RFS-Gayle1a: Describes the program and its focus on getting the students to learn about business career opportunities and remind them why they need to stay serious about staying in school.
00:24 OUTCUE: ...in a few years
Listen to the actuality here:
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RFS-Gayle2: Explains what the students did on campus, meeting with employers, touring several companies in Camden.
00:26 OUTCUE: ...in terms of a career.
Listen to the actuality here:
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Joseph Lizza, division president, Delaware Valley, Susquehanna Bank
Lizza1: Describes the bank's role in supporting the Rutgers Future Scholars Program.
00:31 OUTCUE: ...that portion of the program.
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Lizza2: The bank thinks education is the key to opportunity for young people.
00:26 OUTCUE: ...so enthusiastic about it.
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Josué Figueroa (hoe-SWAY fee-gah-ROW-ah), manager, Susquehanna Bank branch in the Victor Building, Camden, NJ
JF1: Discusses the branch and how he finds it exciting as a Camden resident to be able to help the students learn about opportunities in banking.
00:24 OUTCUE: ...something different for them.
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JF2: Excited about being able to describe all of the nuances of business banking and the importance of credit.
00:33 OUTCUE: ...best financial decisions in the future.
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JF3: Talks about the changes in the Camden neighborhood since the bank has moved in.
00:36 OUTCUE: ...or to parents at different centers.
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Nyeema (ni-YEE-mah) Watson, administrative director for the Rutgers Camden Center for Children and Childhood Studies.
NW1: Explains the Rutgers Future Scholar program
00:22 OUTCUE: ... opportunities to higher education.
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NW2: Nyeema explains that before the Rutgers program, these students didn't have much access to information about higher education.
00:25 OUTCUE: ...be like for them.
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NW3: The hoped-for outcome of the program is that the students will all enter and graduate from Rutgers.
00:09 OUTCUE...five years after they enter.
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Julia Meluso, graduate assistant working with Rutgers Future Scholar Program
JM1: Julia explains some of the things the students want to know about being a student at Rutgers.
00:35 OUTCUE: ...without even having to ask, really.
Listen to the actuality here:
Download the actuality here.
Garden State Radio is a news service of Professional Podcasts LLC, Cherry Hill, NJ.
ElevatorPitchVideos.net: Brian Wiggins, Philadelphia Business Journal
Brian Wiggins, circulation director of the Philadelphia Business Journal, does his elevator pitch video for the PBJ's first summer Tweetup, held June 16, 2010 at the Field House in Philadelphia.
More information on our elevator pitch video service.
Friday, June 11, 2010
Professional Podcasts Introduces Short Social Media Videos for NJ/PA Small Businesses and Individuals at ElevatorPitchVideos.net
| Steven L. Lubetkin, Managing Partner |
Award Winning Cherry Hill Video Firm Offering Short
“Social Media Style” Elevator Pitch Video Podcasts
CHERRY HILL, NJ – June 11, 2010 – Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications LLC, is offering budget-priced “social media style” video podcasts for individuals and organizations in the New Jersey and Philadelphia region that want to test the value of adding video content to their marketing programs.
The affordable “Elevator Pitch Videos” service provides clients with a 2-3 minute social media video shot informally with a high definition Kodak Zi8 pocket video camera instead of professional level broadcast video equipment.
Professional Podcasts will interview clients for an Elevator Pitch Video, edit the video at the client’s home or business to include titles, graphics, and keyword tagging, and then upload it to the Internet while the client watches. Elevator Pitch Video Podcasts can be posted on YouTube or other popular video sites, embedded into a client’s website, connected to a Facebook profile or an online resume site like LinkedIn, or included as a hyperlink in a signature line in an email message.
The first Elevator Pitch Video features George Warner of BrowseYourTown.com, a local business networking organization, explaining the value of members’ circles of influence in growing the BrowseYourTown referral network.
Elevator Pitch videos cost $275 complete, including editing and post-production. More information is at http://www.elevatorpitchvideos.net/.
“For six years, we’ve been producing professional quality, award-winning video and audio content for commercial clients with the budget resources to devote to long-form business video and audio productions,” noted Steve Lubetkin, Managing Partner of Professional Podcasts. “Many individuals and smaller businesses are not in a position to commit to this level of video production, but could still benefit greatly from the dramatic improvement in search results that video can bring to their online presence. This is an entry-level way for these clients to get into online video without having to develop the skills to produce the video themselves”
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.
Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
# # # #
Wednesday, June 09, 2010
Browse Your Town - Center of Influence
George Warner explains the centers of influence that people bring to Browse Your Town. More information at www.browseyourtown.com.
Tuesday, May 25, 2010
Cherry Hill Podcast Production Company Earns Third Communications Award
CHERRY HILL, NJ – May 25, 2010 – Professional Podcasts LLC, the award-winning audio and video content production company headquartered in Cherry Hill, NJ, has won an Astra Award from the New Jersey Communications, Advertising, and Marketing Association (NJCAMA). The award is the third honor the company has earned for its multimedia productions since opening its doors in 2005.
In photo, Steve Lubetkin, right, of Cherry Hill’s Professional Podcasts LLC accepts ASTRA Award from Erin Higgins of Creative Marketing Alliance, a member of the NJCAMA Board of Directors.
Professional Podcasts won a Silver Astra award for a series of business-to-business audio podcasts produced for The ACE Group, a global insurer-reinsurer.
“It’s gratifying to have NJCAMA’s jury of professional communicators recognize that delivery of complex business content in audio form can still have an important role in a large company’s effort to reach out to corporate clients and prospects, said Steve Lubetkin, managing partner of Professional Podcasts. “In all of the excitement over the rise of the social media, many business users have focused all of their energies on social networks like Twitter and Facebook, and forget that creating their own radio and TV shows in the form of podcasts can reach a worldwide audience effectively.”
Friday, May 14, 2010
Walmart hosts NJ Boys and Girls Club Youth of The Year Finalists, 5/13/2010
East Windsor, New Jersey, USA - Thursday May 13, 2010: Wal-Mart Store #3266, East Windsor Township, again hosted finalists from the Boys' and Girls' Clubs in New Jersey Youth of the Year competition. Each club finalist received a $100 Wal-Mart shopping card to purchase professional wardrobe items to be worn in the statewide final competition later in May. Each club finalist also received a $1,500 scholarship. The state winner will receive a $20,000 scholarship.
Tuesday, May 11, 2010
Award Winning Cherry Hill Video Firm Produces Alumni Videos For Rutgers-Camden’s 60th Anniversary Website
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner Professional Podcasts/Lubetkin & Co. Communications +1 (856) 751-5491 or steve@professionalpodcasts.com | Cathy K. Donovan Assistant Director, Communications Rutgers University—Camden (856) 225-6627 or catkarm@camden.rutgers.edu |
Award Winning Cherry Hill Video Firm Produces Alumni Videos For Rutgers-Camden’s 60th Anniversary Website
CHERRY HILL, NJ – May 11, 2010 – Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications LLC, is producing a series of short documentary video podcasts, or “vidcasts,” to commemorate the campus’ 60th anniversary.
Professional Podcasts has completed two vidcasts in the “Scarlet Memories” series. The programs focus on alumni of Rutgers University’s Camden Campus reflecting on their Rutgers experiences. The videos can be accessed through a special Rutgers-Camden web page, (http://www.camden.rutgers.edu/60years/scarletmemories.html). Several additional videos are planned in the series.
Rutgers Video – Cal Maradonna
One vidcast features Cal Maradonna, retired dean of students at the Camden campus, who entered college as a freshman at the school in 1968 and remained on campus as a professor and administrator for the next 40 years. In his video recollections, Maradonna also describes creating many unique Rutgers-Camden souvenirs, including a commemorative bottle of Coca-Cola for the campus’ 50th anniversary, Rutgers cookies, walnuts, and other items. The Maradonna video is also available through YouTube at http://www.youtube.com/watch?v=7o9OJ0mJvgk.
Rutgers Video – Beth Wirchansky
The second video profiles Beth Wirchansky, a 2009 Master of Science graduate of the Camden Campus. Wirchansky, who is working in cancer DNA research at Fox Chase Cancer Center in Philadelphia, was part of a biology department research team at Rutgers Camden that identified a previously uncategorized species of ground leech found in Alloway Township, NJ. Wirchansky’s video is at http://www.youtube.com/watch?v=csc4aZ5Mtik.
“We are pleased to be working with Rutgers Camden to produce this video series,” said Steve Lubetkin, managing partner of Professional Podcasts and principal videographer for the Rutgers Camden documentaries. “Video podcasts are an increasingly valuable communications tool for organizations that want to explain their missions and tell interesting stories about how people in their organizations value their relationship with the organization. Videos help organizations like Rutgers Camden connect with audiences that increasingly are seeking information online. You simply can’t establish this kind of audience engagement through printed materials alone.”
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.
Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
# # # #
Wednesday, April 14, 2010
PHOTOS AVAILABLE: ACE Group of Insurance Companies Brings 130 Jobs to New Jersey
NEWS MEDIA MAY CONTACT:
Steve Lubetkin, +1-856-751-5491
Steve Lubetkin, +1-856-751-5491
PHOTO EDITORS: Photographs of the opening ceremony for ACE Group's new Risk Services office in Jersey City are available for your use.
Link above goes to official press release from the New Jersey Department of Banking and Insurance. We produced photos of the event for ACE Group, which are accessible at http://www.flickr.com/photos/lubetkin/sets/72157623716000471/.
All the photos are fully captioned in the IPTC metadata fields and licensed by ACE Group for use by the news media for the next 60 days at no additional cost.
After expiration of the 60 day period, news media may license the photos directly from us. All photos are Copyright ©Steven L. Lubetkin. All rights reserved.
Thursday, March 25, 2010
Jim Marshall, Rock Photographer, Dead at 74. Interviewed on our Middle Chamber Books Podcast, 1/11/2010
NEWS MEDIA MAY CONTACT:
Steven L. Lubetkin
Managing Partner, Professional Podcasts LLC
856-751-5491 or steve@professionalpodcasts.com
Rock concert photographer Jim Marshall died this week at 74.
Marshall is famous for photos of Johnny Cash giving an audience the finger, the only portraits of Janis Joplin and Grace Slick posed together, and iconic photos of rock figures since the late 1950s, including documentary photos from Woodstock.
We had the opportunity to speak with the legendary shooter (the highest praise from one photographer to another is to call them a “good shooter”) in January when we discussed his book, Trust: Photographs of Jim Marshall, which was published in October 2009.
Broadcast news media: Audio from this podcast is available for licensing on request to steve@professionalpodcasts.com. The podcast itself is copyrighted material, Copyright ©2010 Professional Podcasts LLC. All rights reserved.
Caution: This podcast contains strong language and drug references.
Purchase the book by clicking on the text link below.
 | Trust: Photographs of Jim Marshall (Omnibus Press) |
Download the podcast file here (26.9 mb stereo MP3 file, 00:23:47 length).
Listen to the podcast here:
Subscribe to the RSS feed for the Middle Chamber Books podcast series.
Apple iPod owners, subscribe to the Middle Chamber Books podcast series in the Apple iTunes Music Store.
These podcasts are available for sponsors. Please let us know if you are interested in sponsoring our programs.
If you listen regularly and find these podcasts valuable, please consider making a secure donation via PayPal by clicking the button below. Thanks for your support.
Keywords: middle chamber, books, amazon, professional podcasts, lubetkin, cherry hill, nj, new jersey, jim marshall, photographer, concert, rock, trust, music photographer
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We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.
Friday, March 05, 2010
Consumer Credit Counseling Service of the Delaware Valley, Luncheon Video 3/5/2010
This video was produced by Professional Podcasts LLC for Consumer Credit Counseling Service of the Delaware Valley for presentation at CCCSDV's awards luncheon on March 5, 2010.
Saturday, January 16, 2010
Professional Podcasts Managing Partner Will Discuss Business Uses of Social Media and Podcasting at Greater Princeton HR Professionals Luncheon in Princeton January 21
NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner |
CHERRY HILL, NJ – January 16, 2010 – Cherry Hill-based Professional Podcasts’ managing partner, Steve Lubetkin, will describe the business value of social media and podcasting during the monthly luncheon of the Greater Princeton Human Resources Association January 21. The luncheon takes place at Tre Piani, 120 Rockingham Road, Princeton, from 11:45 a.m. to 2 p.m. For reservations or more information, please contact Cristina L. Amyot, SPHR, by email at camyot@enformhr.com or by phone at (732) 534-7844 to RSVP no later than noon on Monday, January 18.
In addition to providing public relations counsel and producing multimedia content for a wide range of corporate, trade association and nonprofit clients, Lubetkin speaks extensively on how to integrate such social media tools as blogs, podcasts (audio and vide o delivered over the Internet), and social networks like Facebook and Twitter.
Most recently he conducted a two-day seminar on these tools for foreign service officers at the US State Department, the sixth time he has spoken at the State Department in the past four years. In 2006, he was the keynote speaker at the 13th National Public Relations Congress held by the Public Relations Society of the Philippines in Manila.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. Professional Podcasts shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services. Professional Podcasts previously won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
# # # #
Tuesday, January 05, 2010
NJ Bank Marketing Group Produces “Forecast 2010” Video Podcasts With Cherry Hill Video Firm
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
(856) 751-5491 or steve@lubetkin.net
Dennis Kane
Chairman, NJ Bank Marketing Committee
(732) 970-2017 or dkane@amboybank.com
CHERRY HILL, NJ – January 5, 2010 – The New Jersey Bank Marketing Committee, a trade association representing marketing professionals in the New Jersey banking industry, is distributing a new series of video podcast programs from the group’s annual “Forecast 2010” program.
The NJ Bank Marketing Committee has been distributing podcasts since March 2005, initially in audio form, and since 2008 as video programs. The podcasts are produced in partnership with Cherry Hill-based Professional Podcasts LLC, a subsidiary of Lubetkin Communications.
The newest NJBA podcast is available in three segments. Part one of the podcast program features a presentation by Raymond Hallock, president and CEO of Columbia Bank, Fair Lawn, NJ. Part two features remarks by Thomas X. Geisel, president and CEO of Sun National Bank, and part three features the presentation by Paul K. Napoli, retired vice chairman, U.S. Trust Corporation.
“Our podcasts average between 300 and 600 downloads, so it’s clear that our members want us to provide time-shifting technology like podcasting for their continuing education activities,” said Dennis Kane, Director of Marketing, Amboy Bank, and chairman of the Bank Marketing Committee. “Podcasting is a cost-effective and engaging way for our members to participate in these programs, even if they cannot attend in person.”
“For five years now, the New Jersey Bank Marketing Committee has been a visionary organization, far ahead of other financial trade associations in New Jersey by embracing podcasting technology to increase the reach of its excellent seminar programs,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Audio and video podcasts can provide important information conveniently to clients, members, and other constituencies. Podcasts don’t force those audiences to use less-flexible programming formats like conference calls or web streams, which require busy and time-constrained participants to gather at a common time. Podcast viewers get the information they need -- at a time when they want it.”
The videos are available for viewing (no cost) at http://njbankmarketing.com/pages/podcasts.htm, or on the NJ Bank Marketing Committee’s podcast blog page, http://njbapodcasts.blogspot.com/.
The video programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com) and can be accessed directly in iTunes at this URL:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=130353630
Interested viewers can also subscribe to NJ Bank Marketing podcasts through an RSS Feed at http://feeds.feedburner.com/NJBAPodcasts. There is no cost to subscribe to an RSS feed.
Finally, viewers can watch the videos in the players attached at the end of this news release.
In addition to their educational value, the NJ Bank Marketing podcasts also provide a sponsorship opportunity to organizations interested in reaching the podcast audience. More information about sponsoring the podcasts is available from Professional Podcasts.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. Professional Podcasts shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services. Professional Podcasts previously won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the NJBankers podcast are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com
The NJ Bank Marketing Association presents its 2010 Outlook Conference, recorded December 3, 2009 in Clark, NJ. Speakers were:
- Segment #1: Raymond Hallock, President and CEO, Columbia Bank, Fair Lawn, NJ
- Segment #2: Tom Geisel, Sun National Bank
- Segment #3: Paul K. Napoli, retired vice chair, US Trust Corporation
You can watch the presentations in these video players, or download iPod compatible video pods at the links below.
The NJ Bank Marketing Association presents its 2010 Outlook Conference, recorded December 3, 2009 in Clark, NJ. In this segment, Raymond Hallock, president and CEO of Columbia Bank, Fair Lawn, NJ, presents his views.
Formats available: MPEG4 Video (.mp4)
Segment #2: Tom Geisel, Sun National Bank
Segment #3: Paul K. Napoli, retired vice chair, US Trust Corporation
Formats available: MPEG4 Video (.mp4)
del.icio.us Tags: nj,bank,marketing,njbankers,napoli,us trust corporation,outlook,2010,hallock,columbia bank,geisel,sun national bank,sunnb,snbc
Technorati Tags: nj,bank,marketing,njbankers,napoli,us trust corporation,outlook,2010,hallock,columbia bank,geisel,sun national bank,sunnb,snbc
Sunday, January 03, 2010
NEWS BACKGROUNDER/PROFILE: Cherry Hill Podcasting Firm Celebrates Five Years Producing Award-Winning Audio and Video Content
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner |
Note to Business Editors, Columnists: We provide the following news backgrounder/profile for your use. We’re happy to do interviews about our podcasting experience. Please let us know if you are interested in profiling us. Thanks!
CHERRY HILL, NJ – January 3, 2010 – When public relations veteran Steve Lubetkin launched Lubetkin Communications LLC in December 2004, his plan was to continue to provide high-level public relations advice to corporations.
This made some sense. After all, he had just completed a 30-year career as a corporate communications executive at such Fortune 500 companies as Bank of America; the McGraw-Hill Companies’ Standard & Poor’s financial subsidiary; Unisys Corporation; and Consolidated Rail Corporation, advising their leaders about communications strategies.
But the company’s focus changed radically when Steve realized that the Internet was transforming itself into a giant transmitter for audio and video content, fueled by the rise of amateur-produced radio shows called “podcasts.”
And now it seems that Lubetkin’s five year journey to convince clients of the value of podcasting has clearly paid off.
In its first five years, the firm has established itself as one of the most successful and authoritative firms producing audio and video content for clients to distribute using the Internet instead of a broadcasting transmitter and antenna. “Podcasts” of audio and video content are popular among users of Apple’s popular iPod music player device, which gives the programs their name.
Since 2005, Lubetkin Communications -- and its Professional Podcasts subsidiary -- have produced audio podcasts heard more than 313,000 times, and video podcasts, or “vidcasts,” viewed by nearly 159,000 people, on a wide range of topics including cancer treatment advances, business insurance risks, household pests, banking, commercial real estate, and other financial services topics.
The “Lost” Penn Central Movie – An Early Example of Social Media
The firm received acclaim from the railroad historical community in December 2008 for its worldwide Internet distribution of a rediscovered 1974 film thought to have been destroyed by the Penn Central bankruptcy trustee. The film, “Penn Central 1974” was produced to persuade the US government to provide bailout loans to the bankrupt railroad, and was shown privately to members of Congress at the time.
“It’s an interesting business artifact, probably the only corporate film ever produced to depict how bad the company’s conditions were at the time,” Steve said. “It’s also probably one of the earliest uses of the technology of its day – 16mm sound motion pictures -- as a social media tool to persuade a small constituency to take specific actions. When you compare this film to the broad social media initiatives undertaken by automakers in 2008 and 2009 to explain why they needed federal bailout money, you can see how much more sophisticated these tools have become, and how important it is for companies to understand how to use them.”
Awards and Honors Recognize Professional Podcasts Capabilities
Professional Podcasts shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with another Cherry Hill video firm, Take This Journey LLC, for a video they produced for Samost Jewish Family and Children’s Services. Professional Podcasts previously won a 2008 JASPER for its audio podcasts for a trade association.
In 2008, Steve was elected a Senior Fellow of the Society for New Communications Research (www.sncr.org), a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. He is also a member of the Society’s advisory board.
Today, Professional Podcasts produces high-quality audio and video podcasts for the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
For most of the company’s clients, the podcasts produced with Professional Podcasts were the first they had ever created. Sun National Bank of Vineland, NJ, became the first commercial bank in New Jersey to use podcasting technology in 2005. The Eastern Division of the American Cancer Society engaged Professional Podcasts in 2005 to produce a 12-part series on breast cancer that continues drawing listeners at www.cancer.org/listen.
Producing their own podcast programs, clients are not constrained by what mainstream broadcasters know as the “tyranny of the clock,” the need to fit programs into a specific time duration. “If a podcast turns out to be 17 minutes and 32 seconds, that’s the length,” said Steve. Audiences can download podcast programs and listen to them at their own convenience.
Video Podcasts and “Be the Media” News Wrapper Reports Increasingly Important
In 2006, Professional Podcasts expanded into video, producing a series of six video podcasts from the Philadelphia Committee of the Urban Land Institute’s annual Outlook Conference. Since that time the firm has produced video podcasts for the New Jersey Bank Marketing Committee, the Cherry Hill law firm Flaster/Greenberg, Jewish Family Services of Delaware, and many others. In 2009, the firm produced a video documentary for Foundations Community Partnership, a Doylestown, PA-based grantmaking organization, that was shown at the organization’s annual awards luncheon, and which can be viewed from the Foundations website.
Professional Podcasts has also produced website welcome videos for the New Jersey Technology Council (http://njtc.org/community/about/about.asp) and for Holly Kimmel Brooks, a nationally known psychic advisor (http://centerpointehk.com/video.html).
One of the firm’s newest and most popular services is its “video news wrapper” service, where Professional Podcasts helps clients “BE the media” by covering a client news event in the same way a broadcast local news crew would cover the activity.
Professional Podcasts interviews event participants, shoots video of the event taking place, and then Lubetkin acts as the reporter in “stand-up” sequences at the event. The finished “wrapper” (so-called because it “wraps” the interviews in a self-contained story package) is distributed over the Internet using the client’s website, the Apple iTunes Music Store, and other technologies to make the story accessible worldwide.
Since introducing the news wrappers in 2008, Lubetkin has produced video news wrappers for Walmart Stores; ACE Group, a global insurer/reinsurer; Leadership New Jersey; and Sustainable New Jersey. The firm has also produced radio news wrappers for clients that have been aired on terrestrial broadcast radio stations and disseminated through citizen journalism websites.
News Wrapper Reports from Conferences and Special Events: Here are examples of video news wrappers we produced based on events we were covering.
1. ACE Group Video News Wrapper #1 - LEED Certification for Philadelphia Headquarters
2. Walmart Store #5414, Lanoka Harbor, NJ, Grand Opening, 10/7/2009
3. Wal-Mart Vineland NJ Store #3339 Sponsors Back to School Shopping Spree for NJ Boys & Girls Club Members
4. Family Continues Search and Rescue Effort for NJ Man, Joe Dunsavage
5. SPANISH VERSION: Family Continues Search and Rescue Effort for NJ Man, Joe Dunsavage
6. Walmart East Windsor NJ Store Hosts Boys & Girls Club Shopping Spree
7. Temple Emanuel, Cherry Hill, NJ, Participation in "Live Hatikvah 2009" event
8. Walmart Vineland NJ Grand Opening, 1/20-21/2009
9. Walmart gives Atlantic City Boys and Girls Club Members Holiday Shopping Spree
10. Walmart Grand Opening, Deptford, NJ
11. Walmart Grand Opening, Edison, NJ
“Producing what we call rich media content -- like audio and video -- has a significant positive effect on search ranking for clients,” Steve said. “Consumers and businesses seeking solutions to problems are using search engines aggressively, and higher ranking in search results increases the likelihood that they will find and consider your products or services. It’s organic search optimization, it doesn’t use tricks that can backfire and penalize your search ranking. That’s the hidden power of podcasting.”
In addition to broadcast content distributed over the Internet, Professional Podcasts now also produces documentary videos, digital photography for corporate clients and mainstream news media, and other multimedia content, such as e-learning modules and video slideshows.
How Professional Podcasts Got Started
At the time he launched his consultancy, Steve recognized that the public relations game was being radically transformed by the rise of the Internet.
“I knew the traditional practice of public relations was going to be challenged by the blogging phenomenon, by the emergence of what we now call ‘social media’ – the rise of networking websites like FaceBook, microblogging tools like Twitter,” said Steve. “At the same time, I saw that podcasters were starting to circumvent mainstream broadcast media completely, by producing and distributing audio and video programming over the Internet at a fraction of the cost and effort required to place stories on broadcast radio and TV. Even more significantly, the space available on traditional radio and TV news programs for the content companies produce has declined dramatically.”
A veteran of five years as a radio newscaster and broadcast production engineer who also worked as a newspaper reporter before moving into public relations, Steve realized that corporations and other organizations like trade associations could take advantage of podcasting to deliver their own news coverage of their activities, by producing recorded conversations about their expertise to target audiences directly and efficiently -- and without passing it through the filter of mainstream broadcasters.
“I had started listening to podcasts when I first became aware of the technology,” Steve recalled. “There were a lot of people with great subject matter expertise, but they didn’t understand recording techniques, editing tools, and how to prepare a story for broadcast. Frankly, they were making the same kinds of amateur mistakes that I made myself when I was a college radio broadcaster. I knew that corporate clients would use the technology if programs were prepared and edited as if they were being produced for use by traditional broadcasters. That’s how Professional Podcasts was born.”
Used Portable Computer at 1977 Grateful Dead Concert
Steve has had a long history of leveraging emerging communications technologies to provide a competitive advantage to companies where he worked.
In 1977, he and another reporter were ferried by helicopter to a Grateful Dead concert in Englishtown, NJ, where they used a “luggable” data terminal to transmit news stories and reviews of the concert to the Asbury Park (NJ) Press for inclusion in the next day’s newspaper – probably the first-known use of a portable computer to cover a rock concert.
In 1988, before most people knew what email was, he added an email address to his business card after getting the idea from a technology magazine editor at a software developers’ conference in Santa Cruz, CA.
“There really were almost no Internet email addresses at the time. I ended up using my CompuServe email address,” he explained, referring to an early online community absorbed into AOL years ago.
At Standard & Poor's in the 1990s, he pioneered the rating agency’s use of telephone conference calls structured like radio talk shows, providing live interaction between analysts and investors, a program that earned him a 1995 Corporate Achievement Award for Customer Service from Standard & Poor's parent, The McGraw-Hill Companies, Inc. He produced and personally hosted some 150 telephone conference calls annually on rating methodology and credit quality trends. In 1998, he introduced Internet-based web-streaming of the conference calls via the Standard & Poor's web site, making Standard & Poor's the first bond rating agency to employ web-streaming. More than 20,000 people participated in the conference call programs during Steve’s tenure.
In 1994, Steve earned an MBA degree from the pioneering online campus of the University of Phoenix, one of the first accredited institutions offering a completely online graduate degree program. Steve’s MBA thesis, Bond Ratings in Cyberspace: A Study of the Feasibility of Computer-Supported Rating Committees at Standard & Poor’s Ratings Group, was a ground-breaking survey of bond analysts’ attitudes toward the use of advanced collaborative online technology.
Speaking and Writing about Technology
Since 1996, he has been writing CompuSchmooze™, a monthly newspaper column on Jewish aspects of computer use, in the Jewish Community Voice, published by the Jewish Federation of South Jersey. In 2005, he added podcasts to the column at www.compuschmooze.com. In 2008, he began producing video podcasts to supplement the column and articles written for the Voice’s color magazine, Attitudes.
Steve is also a sought-after speaker on podcasting and other social media topics. In addition to conducting workshops for the US State Department, Steve has appeared at events for the National Chicken Council; the New Jersey Association of Mental Health Agencies; the PR Council of Greater Atlantic City; the South Jersey Pharmaceutical and Medical Technology Industry Alliance; the New Jersey Communications Advertising and Marketing Association; the Schering-Plough Executive Lecture Series at Fairleigh Dickinson University; and many others.
One of the high points of his speaking career was in September 2006, when he was keynote speaker at the 13th National Congress of the Public Relations Society of the Philippines held in Manila. During that visit as a guest of the US Embassy, he also made several other speaking appearances at the University of the Philippines, DeLaSalle University, and appeared on Philippines television.
More information about Professional Podcasts, including examples of the firm’s services, are available at http://www.professionalpodcasts.com/. Video podcasts are available at http://professionalpodcasts.blip.tv/.
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