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Lubetkin & Co. Communications, LLC
Communications, Public Relations & Technology Counsel
(856) 751-5491 • (267) 295-1112 E-Fax
http://www.lubetkin.net
FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner Lubetkin & Co. Communications (856) 751-5491 or steve@lubetkin.net | Michael Sepanic, Communications Director (856) 225-6026 or msepanic@camden.rutgers.edu |
With Lubetkin & Co. Communications
CHERRY HILL, NJ – January 6, 2006 – The Rutgers University School of Business at
Lubetkin & Co. will produce podcast recordings at the Quarterly Business Outlook and make available Internet podcast “feeds” to
“Our audiences, especially busy executives and time-constrained business leaders, are becoming increasingly sophisticated. Time-shifting technology like podcasting helps to keep them informed about our activities, so we are pleased to be able to offer this opportunity to hear the unique economic and strategic knowledge offered by the Rutgers-Camden Quarterly Business Outlook panel program at a time that’s convenient for them,” said Michael Sepanic, Rutgers-Camden communications director. “Podcasting is a cost-effective and engaging way for people to participate in these programs, even if they cannot attend in person.”
The first Rutgers-Camden business podcast will be recorded at the regular Outlook panel in
· Joel Naroff, chief economist with Commerce Bank,
· Richard Murray, president and CEO of Kennedy Health System,
· Keith Campbell, board chair of Mannington Mills, Inc.,
· Ronald Wilson, president and COO of the Philadelphia Coca-Cola Bottling Company
· William Hankowsky, chair, president, and CEO of Liberty Property Trust,
“Rutgers is taking a dramatic leap ahead of other academic institutions in
Lubetkin & Co. launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others. In December 2005, Lubetkin & Co. produced the first podcast for NJBankers, a trade association representing major banks in
Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten-year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net.
A prominent center for economic development, scholarly research, and business education, the Rutgers University School of Business at
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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of
