South Jersey Pharmaceutical and Medical Technology Alliance Launches "South Jersey PharmaPod" Podcast Series With Lubetkin Communications

LUBETKIN & CO. COMMUNICATIONS, LLC
COMMUNICATIONS, PUBLIC RELATIONS & TECHNOLOGY COUNSEL
708 Crestbrook Avenue
Cherry Hill, N.J. 08003
(856) 751-5491 • (267) 295-1112 E-Fax
http://www.lubetkin.net

NEWS RELEASE

FOR IMMEDIATE RELEASE

News Media May Contact:
Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

Donald Sico, Executive Director
SJPMTIA
+1 (856) 303-7632

South Jersey Pharmaceutical and Medical Technology Alliance Launches
"South Jersey PharmaPod" Podcast Series With Lubetkin Communications

CHERRY HILL, NJ - May 8, 2006 - The South Jersey Pharmaceutical and Medical Technology Industry Alliance (SJPMTIA), taking advantage of rising interest in Internet-distributed audio programs (known as "podcasts"), has partnered with Cherry Hill-based Lubetkin Communications to launch "South Jersey PharmaPod," a podcast to distribute information about the role of the pharmaceutical and medical technology industries in Southern New Jersey.

The first three episodes of the podcast provide complete coverage of SJPMTIA's spring conference, held May 2 at The Enterprise Center at Burlington County College. The programs are available for downloading and listening on computers or digital audio players at no charge at the SJPMTIA's website (www.sjpmtia.org), at the podcast blog, http://sjpharmapod.blogspot.com or via RSS "feed" from http://feeds.feedburner.com/sjpharmapod.

PharmaPod Episode #1 includes remarks by former Rep. Bob Franks, president of the Healthcare Institute of New Jersey and former Gov. James J. Florio, both of whom spoke at the conference. Episode #2 includes a panel of pharmaceutical industry lobbyists, and Episode #3 presents a panel of state legislators including State Sens. Diane Allen and Martha Bark, and Assemblyman Jack Conners.

"We are very excited to be partnering with Lubetkin Communications to take advantage of podcasting technology to reach our members and other interested audiences," said Don Sico, SJPMTIA Executive Director. "Podcasting has especially useful applications for companies in our industry, such as distributing educational programming for traveling sales representatives, medical and allied professionals, with worldwide availability."

"Using a podcast to provide useful information to its members and their customers demonstrates that SJPMTIA has a clear vision for best-practices integration of such new social media into business applications, and underscores SJPMTIA's leading position in the trade association field," said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. "Like SJPMTIA, other companies should understand that podcasts can provide clients and other constituencies mission-critical information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need -- at a time when they want it."

Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization's website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called "feed readers" or "podcatchers" allow users to "subscribe" to podcasts at no cost, and receive new programs in a podcast series automatically.

In addition to the other web locations mentioned, the South Jersey PharmaPod Podcast is available through the Podcasts section of the Apple iTunes Music Store (www.itunes.com).

Lubetkin Communications is a leading provider of business podcasting services in New Jersey and Eastern Pennsylvania. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or "blogs," online journals that facilitate two-way communications with customers, employees, and others.

Earlier this year, Lubetkin Communications produced a podcast for ACE-INA Insurance and for Sun National Bank, Vineland, NJ, for the launch of its Sun Home Loans mortgage subsidiary. In January 2006, the firm began producing podcasts for the Rutgers University School of Business Administration's popular Quarterly Business Outlook Seminar. It also produces podcasts for NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten-year career on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net.

The South Jersey Pharmaceutical and Medical Technology Industry Alliance is a group of men and women united to highlight the relationship between the pharmaceutical and medical technology industries and the South Jersey economy. Its common interest and goal is to advance and protect this critical segment of our area economy.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the South Jersey PharmaPod Podcasts are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@lubetkin.net.