High-Performance Senior Sales Leader, Philadelphia-Based Todd Cohen, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC

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News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com

CHERRY HILL, NJ – December 11, 2007 – Todd Cohen, a Philadelphia-based expert in building, developing, and growing sales teams in companies so that they can achieve significant improvement in their performance, has added audio podcasts to his popular ToddCohen.com website. The "Todd Cohen Sales Leader Podcast," brings listeners a personal perspective on Todd's philosophy and approach to effective sales management and training.

The first two podcasts in the series, a two-part conversation, "Talking Sales," are available for free download from the website. Each of the first two programs is about 12 minutes long. New podcasts will be added to the library approximately every two weeks. There is no charge to download or listen to the "Todd Cohen Sales Leader Podcasts."

Website visitors can also choose to be notified automatically when new episodes become available, and owners of the popular Apple iPod media players can download Todd's podcasts through the Apple iTunes Music Store.

The "Todd Cohen Sales Leader Podcasts" are being produced by Professional Podcasts LLC of Cherry Hill, the leading producer of business audio and video podcasts.

“On my website and my blog about effective sales, I engage in tightly focused, productive conversations with people interested in developing and applying effective sales techniques and work habits,” said Todd Cohen. “Podcasting is a communications channel that enhances and expands my outreach effort. Podcasts are especially effective for sales training and coaching, because many sales professionals are on the road and need useful advice and mentoring in a portable audio format available when they are available to listen.”

Listeners to the Todd Cohen Sales Leader Podcast are invited to share comments and reactions with Todd, either via email, the ToddCohen Blog (www.toddcohen.com/blog) or as an audio comment or question that may be incorporated into future podcasts.

“As an effective sales leader and team coach, Todd recognizes that he can extend the reach of his training and management expertise to a global audience by delivering podcasts that his clients and the entire community of sales practitioners can download and take with them,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Todd has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”

In addition to Todd’s website, the podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). To subscribe, users can visit the subscription “feed” for the podcasts at

http://feeds.feedburner.com/ToddCohenSalesLeaderPodcasts

and follow one of the series of options presented for subscribing to the series.

Podcast listeners using Apple iPods can also subscribe to the podcast programs through the Apple iTunes Music Store at

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269675599

or by entering this link in your web browser:

http://www.itunes.com/podcast?id=269675599

About Podcasting
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

About Todd Cohen
Todd Cohen is a high-energy, high-performance sales leader. Since he began his career in 1984, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd’s successful career has progressed from proven individual contributor and repeat President’s Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for LexisNexis.

Todd is especially skilled at building high performance sales teams that produce outstanding results. He has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations. His exceptional ability to train, develop, and coach sales professionals has been recognized and commended by both management and associates.

For Todd, the success of a sales team depends on having the right people, thinking and working collaboratively, and consistently doing the right activities. Todd views Customer Relationship Management (CRM) systems as an essential catalyst for driving and measuring the right activities through consistent sales metrics, and he has successfully implemented four CRM systems. Yet technology and measurement is nothing without hiring the right people and cultivating the skills, competencies and work habits they need to be successful.

Todd is a dynamic and engaging public speaker who has spoken extensively on consultative selling, cold calling, and using increased sales activities to drive increased sales. At LexisNexis, he was a sought-after educator for Miller Heiman Strategic Selling®. Todd believes that “everyone is in sales,” and he particularly enjoys working with “non-traditional sales people” to help them understand how to sell successfully.

Todd is passionate about the value of early and continuous training, and he is trained in the most successful and classic sales methodologies, including SPIN® Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership through Quality. Todd holds a Bachelors Degree in Business Administration from Temple University. He is a member of the American Society for Training and Development and is active in the American Cancer Society as well as several other charitable organizations.

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, the Urban Land Institute, the River Communications Group, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.

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Editors, Note: Todd Cohen is available to speak about how he is integrating podcasting into his sales training, coaching, and mentoring activities, and to speak about a wide range of effective sales topics.

Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Todd Cohen Sales Leader Podcasts are available on CD on request.

To arrange to speak with Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.