NJBankers/New Jersey Bank Marketing Association Video Pod #1: Business Development on a Shoestring

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This is program #1 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the first of four podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets.

Stephen T. Emr, President, Team Capital Bank
Steve started his career as a bank examiner with the FDIC, then joined Town and Country Bank in Flemington. Between 1984 and 1999, he advanced at Summit Bank from Senior V.P. for corporate business development to Director of Marketing to Regional President of a 57-branch region that included Union, Essex and Eastern Morris Counties. In 1999, Steve joined the newly formed Red Oak Bank in Morristown as President and Director. When the bank was sold in 2005, he helped open Team Capital Bank, which currently has offices in Flemington, NJ; Bethlehem and Doylestown, PA.

This program, the first of four, runs about 47 minutes. Produced by Professional Podcasts LLC. DVDs of all four parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.

For Second Year, Leadership New Jersey, Program to Educate Civic Leaders, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC

NEWS RELEASE

FOR IMMEDIATE RELEASE

News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com

or

Michael Willmann, LNJ ‘01
CEO, WMSH Marketing Communications
856-616-2886
michaelwillmann@wmsh.com


For Second Year, Leadership New Jersey, Program to Educate Civic Leaders, Produces Podcasts With Cherry Hill-Based Professional Podcasts LLC

CHERRY HILL, NJ – October 29, 2007 – For the second year, Leadership New Jersey (http://www.leadershipnj.org) has produced audio "podcasts," or Internet-distributed audio programs, based on this year’s “Forum on the Future of New Jersey,” an all-day conference on issues facing New Jersey held in Trenton October 24.

Cherry Hill-based Professional Podcasts LLC produced the podcasts for the second year for the nonprofit organization that helps civic and business leaders to develop their knowledge of state issues while honing their skills to solve statewide problems.

The firm produced podcasts from the 2006 Forum on the Future of New Jersey that included a keynote address from Gov. Jon Corzine.

“We are very pleased to partner once again with Professional Podcasts to advance Leadership New Jersey’s objective of making New Jersey a better place to live,” said Michael Willmann, CEO of WMSH Marketing Communications in Haddonfield, and a Leadership New Jersey Class of 2001 participant. “Podcasting is especially effective for distributing LNJ’s unique insights, because many of our Fellows– and others active in civic life -- are busy professionals who need actionable information and news from us in a portable format.”

“Podcasts dramatically extend the longevity of a daylong panel program like the Forum on the Future of New Jersey, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Leadership New Jersey has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need -- at a time when they want it.”

Again this year, the podcast programs are available to the public for downloading and listening on computers or digital audio players at no charge. Listeners can download the programs at Leader-ship New Jersey’s podcast blog, http://lnjpodcasts.blogspot.com.

The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS "feed" for the podcast programs at http://feeds.feedburner.com/lnjpodcasts.

The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at this URL:

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=201750461.

The 2006 Leadership New Jersey podcast programs remain available to listeners at these web addresses.

Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

About Leadership New Jersey
Leadership New Jersey's goal is to expand and improve the pool of the state's civic leaders. The program, founded in 1986, honors men and women who combine a successful career with leadership in serving their communities. It challenges them to do more.

Each year, LNJ selects a new group of about 50 emerging leaders from more than 100 appli-cants. Fellows come from all parts of the state and from diverse backgrounds in business, government, non-profits, the arts, health care, the professions, and labor. Their politics and philosophies differ, but they share a commitment to making New Jersey a better place in which to live and work.

Leadership New Jersey has received generous financial support from the Geraldine R. Dodge Foundation, ADP, Bank of America, Bell Atlantic, The CIT Group, ETHICON, The Prudential, Merrill-Lynch, AT&T, Atlantic Electric, Exxon Research and Engineering, GPU, Hoffman-La Roche, Johnson and Johnson, PSE&G, SME Corporation, and other Partnership members. More information is available at http://www.leadershipnj.org.

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information is available at http://www.lubetkin.net or http://www.professionalpodcasts.com.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the LNJ podcasts are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

Philadelphia-Based High-Performance Senior Sales Leader Todd Cohen Providing Sales Consulting for Technology Start-Up PhindMe

NEWS RELEASE

FOR IMMEDIATE RELEASE

News Media May Contact:

Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

Philadelphia-Based High-Performance Senior Sales Leader Todd Cohen Providing Sales Consulting for Technology Start-Up PhindMe

PHILADELPHIA – October 18, 2007 – Philadelphia-based senior sales leader Todd Cohen, a consultant on successful sales strategies, has been named executive advisor in sales and marketing by technology start-up PhindMe (www.phindme.mobi). In his consulting position with the firm, Cohen provides counsel and direction for PhindMe's sales and marketing efforts.

PhindMe is developing mobile marketing technologies that will enable local businesses to reach customers through cell phone-based and online content. PhindMe offers its clients easy to use content management, customer relationship management and social networking tools.

“PhindMe is very excited to be able to engage a high level sales professional of Todd’s stature to help us move into full commercialization of our mobile technology for small businesses,” said Chuck Sacco, PhindMe CEO and Co-Founder. “PhindMe started as an MBA project at Drexel University that initially focused on connecting restaurants and customers in the online media. Now that we have oriented our focus to delivering a robust mobile-marketing platform for content partners and advertising syndication partners through a national roll-out, we need the level of professional marketing and sales experience that Todd will provide to our team.”

Todd is skilled at building high performance multinational sales teams and has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations.

Through out his career, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd's successful career has progressed from proven individual contributor and repeat President's Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for Lexis Nexis.

Todd holds a BBA degree from Temple University. He is a member of the American Society for Training and Development, and is active in the American Cancer Society as well as several other charitable organization.

Todd comments on trends and discusses best practices in sales in his website and blog at www.toddcohen.com. He recently released a new white paper, “The Successful Sales Triad,” describing the professional, personal, and emotional components that lead to success for sales executives. The paper is available for free download at Todd’s website.

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Amboy National Bank Produces Podcast Program About Its Reverse Mortgage Product With Professional Podcasts of Cherry Hill

NEWS RELEASE

FOR IMMEDIATE RELEASE

News Media May Contact:
Steven L. Lubetkin
Managing Partner
Professional Podcasts LLC
(856) 751-5491
steve@professionalpodcasts.com

or

Dennis Kane
Vice President and Marketing Director
Amboy Bank
(732) 970-2017
dkane@amboybank.com

CHERRY HILL, NJ – October 1, 2007 – Amboy National Bank, a 119-year old commercial bank headquartered in Old Bridge, Middlesex County, NJ, is reaching out to Internet audiences with a podcast, an audio program distributed over the Internet, to describe the features of the bank’s locally designed reverse mortgage product for senior citizens.

Professional Podcasts produced the program, which includes an interview with Bud Addis, a retiree and Amboy reverse mortgage customer, who describes how the product has provided additional income for living expenses such as insurance and healthcare. The program also features a conversation with Jackie D’Alessandro, an Amboy Bank reverse mortgage counselor.

“We believe our reverse mortgage product has distinct advantages for senior citizens in Central New Jersey compared with products offered by our competitors that can have high closing costs,” said Dennis Kane, Amboy Bank’s director of marketing. “Amboy Bank’s reverse mortgage product does not follow the government model used in reverse mortgage products at other banks, and generally offers customers substantially lower closing costs. Producing this podcast program gives us an opportunity to let one of our satisfied customers speak in detail about the Amboy Bank reverse mortgage in a medium that’s accessible 24 hours a day worldwide.”

“This podcast offers an excellent example of how companies can extend their marketing outreach to the Internet’s 24-hour availability,” said Steve Lubetkin, Managing Partner of Professional Podcasts. “Because senior citizens sometimes enlist younger family members to help with financial decisions like reverse mortgages, the bank decided to expand its outreach into social media like podcasts that younger audiences download to portable devices. In addition, many senior citizens use computers and the Internet to research financial planning and other topics, and they often find it more convenient to do their research after business hours. Having this feature program available for playback at all hours expands Amboy’s ability to help customers understand the product at a time convenient for the customers.”

“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites. Podcast programs are free to listeners. The Amboy Bank podcast is available at the bank’s website, www.amboybank.com, via direct download at http://media.libsyn.com/media/lubetkin/ANB1.mp3, and through the Apple iTunes Music store at this link.

Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).

Professional Podcasts uses broadcast quality digital audio and video equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).

Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

About Amboy Bank
Amboy Bank, a full service commercial bank headquartered in the Township of Old Bridge, was established in 1888. Based on our 119 years of strength and service, we have earned a reputation as a well-respected financial institution in central New Jersey. Amboy Bank's mission is to provide a high level of personal and professional services to business and retail customers. Amboy Bank has 24 offices located in the counties of Middlesex, Somerset, Mercer and Monmouth.


About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.

The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.


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Editors, News Directors, Please Note: Mr. Lubetkin is available to discuss the use of podcasting for business information applications. In addition, for broadcast outlets, actualities from the Amboy Bank podcast interview guests are available for inclusion in news reporting on this program. For more information, please call Professional Podcasts at (856) 751-5491 or email steve@professionalpodcasts.com