RADIO WRAPPERS AND ACTUALITIES: Rutgers University Quarterly Business Outlook, Cherry Hill, 10/21/2008

New Jersey Radio News Directors, Note: The Rutgers University Quarterly Business Outlook was held in Cherry Hill on Tuesday October 21, 2008. Panelists were TD Commerce Bank Economist Joel Naroff; Mindy Holman, president and CEO of Holman Enterprises, a large automotive dealer and leasing company; Susanne Svizeny, regional president of wholesale banking for Wachovia Corporation; and Caren Franzini, CEO of the New Jersey Economic Development Authority.

Audio reports for use by radio stations are available at these URLs:

1. Wrapper with Steve Lubetkin reporter. Local economist says country is definitely in a recession, using Naroff actualities #3 and 6. 1:40 standard, outcue. Download here.

2. Wrapper with Steve Lubetkin reporter, it will take a while for the economy to recover, according to Commerce Bank Economist Joel Naroff (actuality Naroff #5), but New Jersey has a lot of strengths, according to Caren Franzini (actuality Franzini #3) 2:14 standard outcue. Download here.

3. Wrapper with Steve Lubetkin reporter, the pending merger of Wachovia Bank into Wells Fargo is positive for Wachovia, according to Susanne Svizeny, regional president of wholesale banking at Wachovia (Svizeny Actuality #1 - Pronounced Suh VENN ee) Standard Outcue 00:52 Download here.

Audio actualities are available at the following URLs:

Naroff Actualities

1. Naroff says country is headed for a recession and financial institutions are under stress worldwide. :20 OUTCUE: ...across the world. Download here.

2. Naroff says this is all because of the housing bubble bursting, and banks not paying attention to fundamentals of banking  :27 OUTCUE: ...lending and economics Download here.

3. Naroff says economy is definitely in a recession. :55 OUTCUE: ...quite a bit, unfortunately. Download here.

4. More problems are likely in financial services companies :15 OUTCUE: ...a financial crisis Download here.

5. The government bailout will help, but it will take time for companies to heal :40 OUTCUE: ...that will help us out. Download here.

6. Economy will either not grow or will grow weakly over the next year
0:09 OUTCUE ...if not a steeper pattern (ENDS IN MID SENTENCE) Download here.

Holman Actualities

1. Car market changed abruptly with gas price spikes in second quarter :23 OUTCUE: ...trade them in. Download here.

2. Car makers have been trying to adjust to the new consumer taste for more energy efficient vehicles. :28 OUTCUE ..back to bigger cars. Download here.

3. If necessary, the government will provide credit to Ford and GM to protect jobs in the auto industry :15 OUTCUE: ...until the market comes back Download here.

4. South Jersey car market is down, but not as much as the rest of the country :17 OUTCUE: ...eight and a half percent. Download here.

5. Car dealers will need to hang on until recovery comes late next year.
:10 OUTCUE: ...or early 2010. Download here.

Svizeny

1. Excited about the pending merger of Wachovia into Wells Fargo :19 OUTCUE: ...for our client base. Download here. Pronounced Suh VENN ee

Franzini

1. Governor Corzine's economic recovery package includes help for New Jersey residents and small businesses.  :32 OUTCUE ...small and midsize businesses. Download here.

2. EDA and Commerce Commission were combined to make it easier for businesses. :13 OUTCUE: ...a more streamlined approach. Download here.

3. NJ has a significant base of important companies and a strong economy.
:40 OUTCUE: ...to move forward. Download here.

Custom broadcast wrapper reports are also available. Contact Steve Lubetkin, 856-751-5491 or steve@lubetkin.net.

Leadership New Jersey Luncheon Panel Features Two Former NJ Governors, State Officials

The luncheon panel at Leadership NJ's Forum on the Future of New Jersey featured a distinguished roster of participants. From left: Roland Machold, former state treasurer; former Gov. Brendan Byrne; Anne Limberg, market president of Bank of America, which sponsored the panel; Christopher Daggett, chair of the NJDEP 2008 Permit Efficiency Task Force; former Gov. James Florio; and Kent Manahan of New Jersey Network, who moderated the panel.

Editors: This photo and others are available for your use. All photos are cleared for your use in print and online publications. Kindly give photo credit: Leadership New Jersey Photo/Steven L. Lubetkin. For information on other images, contact steve@lubetkin.net.

CompuSchmooze Video Podcast #1: PNC Bank Virtual Wallet

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PNC Bank has launched a new online banking product targeted at Gen Y customers, young people who've grown up with the Internet and prefer to manage their finances online. The product incorporates spending, short-term savings, and long-term growth accounts into a single online interface, making transferring money between the accounts simple. Steve Lubetkin reports on the Virtual Wallet from the PNC Bank branch in the Erlton section of Cherry Hill, NJ. You can read the print version of the CompuSchmooze column at  http://www.jewishvoicesnj.org/news/2008/1008/columns/039.html

Professional Podcasts Recognized with Prestigious JASPER Award From Jersey Shore Public Relations and Advertising Association

NEWS RELEASE

News Media May Contact:

Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications/Professional Podcasts LLC
(212) 537-0196, (856) 751-5491 or (732) 333-1414
steve@professionalpodcasts.com

CHERRY HILL, NJ – October 4, 2008 – Professional Podcasts LLC, the subsidiary of Lubetkin Communications that produces high quality audio and video programs for distribution over the Internet as “podcasts,” has been recognized for its podcast programs by the Jersey Shore Public Relations and Advertising Association (JSPRAA) with the organization’s prestigious “JASPER” award in the podcasting category. The award was presented at JSPRAA’s awards dinner at the Robert B. Meyner Reception Center at the PNC Bank Arts Center in Holmdel, Monmouth County, on October 3.

Professional Podcasts won the recognition for podcast programs it produced on behalf of NAPL, the Paramus-based global trade association that provides high level management and operational commentary through podcasts to member companies in the printing and graphic communications industries.

“We’re pleased to have recognition from our peers in the advertising and public relations communities that podcasting has an important place in the overall communications toolkit for companies, trade associations, professional groups and business services providers,” said Steve Lubetkin, managing partner of Professional Podcasts. “Organizations that use podcasting technology understand that podcasts can provide their members and other audiences mission-critical information in a cost-effective way, while also allowing them to get the information they need -- at a time when they want it.”

Podcasts are digital audio or video recordings distributed using Internet technology, either through websites or a technology called an RSS feed. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Listeners can “subscribe” (at no cost) to podcast “feeds,” and receive new programs in a podcast series automatically. Professional Podcasts also helps its clients make their programs available to more than 100 million owners of Apple iPod digital media players, who can download podcasts from the online iTunes Music Store (http://www.itunes.com/.)

About JSPRAA

In existence since 1965, the Jersey Shore Public Relations & Advertising Association has grown into the Central New Jersey area’s largest communications association, consisting of almost 200 members from the advertising, graphic design, marketing, and public relations professions. More information is at http://www.jspraa.org/.

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of audio and video podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

In addition to the NAPL podcasts, the firm produces high-quality podcasts for ACE-INA Insurance, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; the Financial Planning Association’s Philadelphia Chapter; Leadership NJ; and for the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information and sample audio podcasts are available at http://www.professionalpodcasts.com/. Video podcasts are available at http://professionalpodcasts.blip.tv/.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.