News Media May Contact:
Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications/Professional Podcasts LLC
(212) 537-0196, (856) 751-5491 or (732) 333-1414
steve@professionalpodcasts.com
CHERRY HILL, NJ – October 4, 2008 – Professional Podcasts LLC, the subsidiary of Lubetkin Communications that produces high quality audio and video programs for distribution over the Internet as “podcasts,” has been recognized for its podcast programs by the Jersey Shore Public Relations and Advertising Association (JSPRAA) with the organization’s prestigious “JASPER” award in the podcasting category. The award was presented at JSPRAA’s awards dinner at the Robert B. Meyner Reception Center at the PNC Bank Arts Center in Holmdel, Monmouth County, on October 3.
Professional Podcasts won the recognition for podcast programs it produced on behalf of NAPL, the Paramus-based global trade association that provides high level management and operational commentary through podcasts to member companies in the printing and graphic communications industries.
“We’re pleased to have recognition from our peers in the advertising and public relations communities that podcasting has an important place in the overall communications toolkit for companies, trade associations, professional groups and business services providers,” said Steve Lubetkin, managing partner of Professional Podcasts. “Organizations that use podcasting technology understand that podcasts can provide their members and other audiences mission-critical information in a cost-effective way, while also allowing them to get the information they need -- at a time when they want it.”
Podcasts are digital audio or video recordings distributed using Internet technology, either through websites or a technology called an RSS feed. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Listeners can “subscribe” (at no cost) to podcast “feeds,” and receive new programs in a podcast series automatically. Professional Podcasts also helps its clients make their programs available to more than 100 million owners of Apple iPod digital media players, who can download podcasts from the online iTunes Music Store (http://www.itunes.com/.)
About JSPRAA
In existence since 1965, the Jersey Shore Public Relations & Advertising Association has grown into the Central New Jersey area’s largest communications association, consisting of almost 200 members from the advertising, graphic design, marketing, and public relations professions. More information is at http://www.jspraa.org/.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of audio and video podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
In addition to the NAPL podcasts, the firm produces high-quality podcasts for ACE-INA Insurance, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; the Financial Planning Association’s Philadelphia Chapter; Leadership NJ; and for the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and sample audio podcasts are available at http://www.professionalpodcasts.com/. Video podcasts are available at http://professionalpodcasts.blip.tv/.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
