FOR IMMEDIATE RELEASE
News Media May Contact:
| Steven L. Lubetkin, Managing Partner +1 (856) 751-5491 or steve@professionalpodcasts.com |
CHERRY HILL, NJ – March 9, 2009 – Professional Podcasts’ managing partner, Steve Lubetkin will describe the business value of podcasting during a workshop presentation at the AIIM International Conference and Expo, being held in at the Pennsylvania Convention Center in Philadelphia March 30-April 1.
More than 10,000 information technology and other business professionals are expected to attend the AIIM Conference. The podcasting workshop, “Applying Social Media to Promote Thought Leadership,” takes place Wednesday, April 1, at 4:30 p.m.
“We strongly believe that podcasts are a valuable tool in the corporate communications professional’s arsenal of distribution channels for business information,” said Lubetkin. “This technology delivers audio and video business programs tailored for specialized audiences around the world. More businesses are beginning to recognize that podcast programs can help meet their ‘anywhere, anytime’ business information distribution needs.”
Podcasts are digital audio or video programs distributed using Internet technology. Visitors to an organization’s website can play podcast programs on their desktop computers, or download and synchronize them with portable digital media devices. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically. Podcasts are also made available through the Apple iTunes Music Store associated with the popular Apple iPod music player.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. In 2008, Professional Podcasts received a JASPER Award for podcasting from the Jersey Shore Public Relations & Advertising Association.
Professional Podcasts produces high-quality audio and video podcasts for the ACE Group of Companies; The National Association of Realtors – Realtors Commercial Alliance; CCIM Institute; the American Cancer Society; the American Institute of CPCU/Insurance Institute of America; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NAPL, a graphic communications trade association; NJBankers, a trade association representing major banks in New Jersey; Leadership NJ; and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
More information and links to audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of programs produced by Professional Podcasts LLC are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
