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| Steven L. Lubetkin, Managing Partner | Matthew Ritter |
CHERRY HILL, NJ – March 19, 2009 – Professional Podcasts LLC, the award-winning audio and video production subsidiary of Lubetkin Communications LLC, has produced the first online electronic learning (e-Learning) program for Philadelphia-based intellectual property law firm Woodcock Washburn.
The first program, accessible from Woodcock Washburn’s website (http://www.woodcock.com/publications/podcasts/brock/player.html), is an analysis by Woodcock Washburn associate Sean Brock of recent arguments before the before the US Court of Appeals for the Federal Circuit in the case of Tafas v. Dudas, [Civil Action: 1:07cv846 (JCC/TRJ]). The Tafas case is a legal dispute over how patent applications are reviewed and approved.
The multimedia program uses slides and synchronized audio commentary by Brock to describe the recent oral arguments in the Tafas proceedings, interspersed with actual recorded excerpts of the exchanges between legal counsel and the judges hearing the appeal. The direct URL for the Tafas presentation is http://www.woodcock.com/publications/podcasts/brock/player.html.
“The oral arguments in this particular stage of this long running case were very useful in illustrating the thinking of both the judges and the attorneys for the parties to the proceeding,” said Sean Brock. “Woodcock Washburn makes an exceptional effort to provide analysis and legal perspectives about emerging issues to our clients and attorneys with whom we collaborate. Being able to present this information through our website in an entertaining and informative multimedia presentation is extremely valuable and provides an efficient way to deliver e-learning content.”
Professional Podcasts uses a development tool called Articulate Rapid E-Learning Studio '09 to combine elements of visual presentations like Microsoft PowerPoint slides, videos, and audio narrations or commentaries, in a synchronized e-learning program delivered through client websites or on disk.
The programs, delivered in the popular Adobe Flash video format, appear on a web page in a theater-style format customized with each client’s logo and corporate color schemes. Presenters’ photos and bios are integrated into the presentation environment, which also includes handout materials, an interactive glossary, and audience participation materials such as quizzes and surveys.
Another example of an Articulate presentation is on Professional Podcasts’ website at http://www.professionalpodcasts.com/slideshows/socialmedia/player.html.
“Articulate’s robust toolset enables us to convert presentations, speeches, and training materials into dynamic, highly interactive, visually attractive e-learning courses, presentations, quizzes, and surveys for clients like Woodcock Washburn, who want to deliver their content and expertise to their audiences in an online format,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Articulate programs we create for Woodcock and other e-learning clients are an excellent complement to our production of broadcast quality audio and video content for delivery over the Internet as podcasts.”
Articulate-produced e-Learning modules can be hosted individually or through Learning Management Systems that keep track of participants’ progress through corporate training programs administered online. Programs can be designed in linear fashion or to permit students to revisit sections in a sequence of their choosing. Progress reports can be delivered automatically to training managers. The programs are compatible with the online learning industry’s Sharable Content Object Reference Model (SCORM) standards.
About Woodcock Washburn LLP
Woodcock Washburn LLP, with offices in Atlanta, Philadelphia, and Seattle, has specialized in intellectual property law since 1946. Rated as one of the top IP law firms in the United States by IP Law & Business, the Firm was also named the top intellectual property firm in Pennsylvania by Chambers USA. The Firm’s lawyers and scientific advisors provide national and international clients a full range of services that include litigation, patent procurement, IP strategies, trademarks & copyrights, licensing, and open source software standards across a wide range of industries and technologies. For more information: www.woodcock.com.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of audio and video podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm produces broadcast quality audio and video podcasts for ACE-INA Insurance, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NAPL, a graphic communications trade association; the Financial Planning Association’s Philadelphia Chapter; Leadership NJ; and for the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. The company was recognized for its podcast quality with a 2008 Jasper Award from the Jersey Shore Public Relations & Advertising Association.
More information and sample audio podcasts are available at http://www.professionalpodcasts.com/.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
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Editors, Note: Mr. Lubetkin is also a Senior Fellow of the Society for New Communications Research (www.sncr.org), a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. He is available to discuss how e-Learning and podcasting technology can help organizations communicate effectively with their audiences. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.
Keywords: lubetkin, e-learning, woodcock washburn, intellectual property, law, lawyer, patent law, attorney, sean brock, articulate presenter
